Senior Staff, Product Marketing Specialist

Renesas Electronics•Atlanta, GA

About The Position

The Senior Staff Product Marketing Specialist, also referred to as a Regional Product Marketing (RPM) Specialist, leads go-to-market strategy, execution, lifecycle management, and commercial growth for the MCU/MPU/Connectivity portfolio in a specific territory. The role adapts global strategy to local market conditions and works to meet regional revenue and design-win targets through a customer-centric approach. It translates technical specifications—including processing performance, memory, wireless capabilities, peripherals, and application requirements—into compelling customer value propositions. Acting as a regional general manager and the voice of the region, the specialist identifies market opportunities, builds customer and partner relationships, and provides regional input to future product roadmaps. The role works closely with Sales, distributors, design houses, field and application engineering, partners, and other stakeholders. It supports customer opportunities and design wins, regional promotion and sales enablement, product positioning and pricing, ecosystem development, competitive analysis, and long-term account planning. The position also gathers regional requirements and advocates for their consideration in global product planning.

Requirements

Bachelor’s degree in electrical engineering, computer engineering, or a related technical field.
At least 10 years of experience in semiconductors, embedded systems, or related industries.
At least 5 years of experience in product marketing or product line management.
Experience in one or more of P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, or cost management.
Understanding of microcontroller, microprocessor, or connectivity applications in consumer, industrial, automotive, data center, or communications infrastructure applications and systems.
Knowledge of microcontroller architectures such as ARM Cortex or RISC-V.
Knowledge of connectivity technologies such as Wi-Fi, Bluetooth, and NFC.
Understanding of embedded software ecosystems.
Understanding of semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen and a P&L ownership mindset.
Strategic thinking and data-driven decision-making skills.
Customer-centric orientation.
High energy, self-motivation, and a go-getter attitude.
Excellent written and oral communication skills, including the ability to explain complex concepts clearly and effectively.
Excellent interpersonal skills and the ability to influence cross-functional stakeholders.
Ability to work effectively with teams across multiple locations and time zones.
Ability to collaborate and be effective in a fast-paced environment.
Track record of successfully launching products, generating design wins, and driving revenue growth.

Nice To Haves

Master’s degree or MBA.

Responsibilities

Develop and execute regional go-to-market strategies for the MCU/MPU/Connectivity portfolio, adapting global strategy to local market dynamics.
Identify high-potential customers, market opportunities, and whitespace in collaboration with Sales and other stakeholders.
Drive demand creation and design wins through regional seminars, technical days, partner scouting, enablement, and trade shows.
Manage the design-in to design-win pipeline to support future revenue and help close customer opportunities.
Work with distributors to support key accounts and long-tail customers.
Build deep relationships with key customers and align on product roadmaps and design-in/design-win support.
Adjust local pricing to remain competitive while aligning with company ambitions.
Develop customer account profiles and strategies with Sales, including customer roadmaps, competitive landscapes, SKU maps, SAM, target opportunities, SWOT, customer organizations, engagement strategies, action plans, and long-term tracking.
Customize go-to-market collateral, including pitch decks, product positioning, and articles.
Train and enable Sales teams and partners on new products, competitive guidance, and technology trends in collaboration with FAE/AE teams.
Develop and nurture the MCU/MPU/Connectivity ecosystem by enabling partners and supporting evaluation boards, IDEs, and software libraries.
Engage local third parties and identify relevant partners.
Analyze markets and customer needs to identify trends in IoT, industrial automation, consumer electronics, and other relevant areas.
Monitor competitors and assess local competitive positioning, pricing, and performance.
Collect regional requirements and advocate for their inclusion in the global product roadmap.
Track local competitor activity.
Support lifecycle management and commercial success of the regional portfolio.