Senior Specialist, Business Development & Marketing

Foley & Lardner LLP•Tampa, FL

1d•$83,200 - $149,800•Hybrid

About The Position

Foley & Lardner LLP is seeking a Business Development & Marketing (BD&M) Senior Specialist to join their team. This role requires strong project management skills and will assist the Business Law Department in managing and executing initiatives for the Finance, Real Estate, Insurance, Government Solutions/Lobbying, and Environmental practice groups, as well as the Environmental, Social & Governance (ESG) team. The position reports to the BD&M Manager, focusing on emerging legal and market trends to enhance the firm's revenue and profile. The Senior Specialist will collaborate with attorneys and BD&M colleagues on strategic business development, client opportunities, and profile-raising efforts across multiple practices.

Requirements

Bachelor’s Degree required.
Minimum of five (5) years of business development and/or marketing experience required, preferably in legal or a complex, consultative professional services organization.
Understanding of the legal industry, government affairs and lobbying, financial services sector, real estate industry, environmental sector, or related markets strongly desired.

Nice To Haves

Degree in marketing, business, communications, or related field preferred.

Responsibilities

Support business development and marketing initiatives for the Finance, Real Estate, Environmental, Insurance, and Government Solutions practice groups, as well as the lobbying team.
Develop, coordinate, and maintain customized pitches, proposals, RFP responses, presentations, and other client-facing marketing and business development materials.
Conduct client, market, industry, and competitive intelligence research to support strategic business development opportunities, client pursuits, cross-selling initiatives, and efforts to deepen existing client relationships and expand the client base.
Support strategic client teams and key client opportunities by assisting with research, planning, tailored marketing materials, and business development strategies.
Coordinate and support legal directory, rankings, and award submissions, including gathering matter information, coordinating attorney input, drafting submissions, and managing related follow-up efforts.
Plan and execute webinars, virtual programs, seminars, conferences, sponsorships, client entertainment, and other thought leadership and profile-raising events, including coordinating speakers, logistics, invitations, marketing communications, website and digital promotion, attendee tracking, reporting, and follow-up communications.
Coordinate attorney participation in sponsorships, conferences, speaking engagements, rankings, awards, memberships, and other profile-raising initiatives, helping maximize the value of firm investments and related benefits.
Manage key practice group memberships, sponsorships, industry listings, and related opportunities, including annual renewals, profile updates, advertising opportunities, and associated marketing initiatives.
Create, distribute, publish, and maintain thought leadership and marketing content, including client alerts, invitations, newsletters, industry insights, articles, blog posts, event pages, attorney biographies, internal newsletters, and related website content through the firm’s content management and communication platforms.
Develop and coordinate social media promotion efforts for attorney achievements, events, publications, thought leadership, rankings, and other business development initiatives, including drafting share packages and creating supporting graphics and marketing materials.
Maintain and update the firm’s CRM database for supporting practice groups, including data entry, list management, external mailings, and reporting.
Identify and evaluate memberships, sponsorships, events, and other opportunities that support profile-raising, lead generation, and business development objectives.
Track and report on the return on investment of business development and marketing activities.
Collaborate with attorneys, practice groups, sectors, and Business Development & Marketing team members to identify client service opportunities, strengthen internal relationships, and support firmwide initiatives.