Senior Specialist, Amazon Content

Pandora•New York, NY

19h•$110,000 - $137,500

About The Position

The Senior Specialist, Digital Shelf + Conversation (Amazon Content) owns Pandora’s Amazon content and SEO end to end, from strategy through delivery and ongoing optimization. The role ensures Pandora’s Amazon catalog is discoverable, conversion-focused, accurate, and consistent with the brand’s voice and creative standards. It requires current knowledge of Amazon search and shopping experiences, including A9, COSMO, and emerging generative or AI-assisted experiences such as Rufus, and applies that knowledge to both search-engine and generative-engine relevancy. The Specialist leads content initiatives and is accountable for quality and delivery. Creative assets are produced by Creative and Tag, Pandora’s creative production agency, under the Specialist’s direction. The position works closely with Merchandising and Marketing and partners with Creative, Tag, Catalog / Seller Central, Paid Media, and Analytics in a fast-paced, cross-functional environment. Responsibilities include keyword research and ranking analysis; listing strategy and optimization; direction and approval of imagery, A+ Content, Brand Story, Brand Store, video, and other creative assets; catalog audits and repairs; syndication and validation of content through Rithum; launch content planning; Voice-of-Customer, returns, and defect reporting; review-generation programs; policy compliance; and analysis of Store insights and BSR opportunities. The role is based in the Pandora North America organization. The listed New York salary range is $110,000–$137,500, commensurate with experience.

Requirements

5–8 years working directly with copy, content, and branding, ideally with meaningful eCommerce or Amazon exposure.
Demonstrated understanding of Amazon search relevancy and conversion drivers, including A9 / COSMO, indexing, keyword research, and detail-page best practices.
Strong brand and creative sensibility, with the ability to balance discoverability with brand voice and standards.
Hands-on experience with Amazon A+ Content, Brand Story, and Brand Store creation.
Proven ability to manage many priorities simultaneously in a fast-paced, cross-functional environment.

Nice To Haves

Familiarity with generative / AI search, such as Rufus.
Familiarity with Rithum or a comparable syndication / feed platform; strongly preferred.
Comfort with Seller Central content workflows.

Responsibilities

Own Amazon content and SEO from strategy through delivery and ongoing optimization, coordinating with Merchandising / Marketing, Creative, Tag, Catalog / Seller Central, Paid Media, and Analytics.
Conduct SEO keyword research for copywriting across content placements and track keyword rankings over time to guide optimization.
Own listing strategy and optimize titles, bullets, descriptions, and backend keywords; direct and approve copy against SEO and brand standards.
Lead and own the delivery, quality, and version scheduling of listing images, A+ Content, Brand Story, and the Amazon Brand Store by briefing, directing, and approving Creative and Tag.
Brief and direct video and creative production to meet Amazon content standards and Pandora brand guidelines, ensuring on-time and on-brand delivery.
Continuously evaluate and optimize catalog content and copy while tracking Amazon trends and requirement changes.
Audit the catalog for attribute and content gaps and drive repair of issues identified in audits.
Use Rithum to ensure approved copy, backend keywords, and imagery are syndicated and loaded correctly; partner with Catalog / Seller Central to validate live listing accuracy.
Build new-product launch content playbooks, optimizing content for the launch and indexing (“honeymoon”) period.
Own Voice-of-Customer, return, and defect trend reporting from a content perspective, and support root-cause analysis of returns to reduce content-driven returns.
Manage Request-a-Review automation and review-generation email campaigns.
Monitor Amazon policy and content-requirement updates and keep Pandora content compliant.
Analyze Store insights and BSR opportunities to prioritize content and SEO improvements.