Content Strategist, Amazon & Marketplace

Monks • Los Angeles, CA

2d

About The Position

The Content Strategist, Amazon & Marketplace owns product content for commerce clients on Amazon. The role plans and prioritizes content work, researches and writes optimized product listings, publishes content through Seller Central and Vendor Central, and reports on effects on search rank, traffic, and conversion. It works within existing processes and tools alongside account managers, ad managers, an offshore publishing team, and clients. The goal is to improve product discovery and conversion while setting accurate shopper expectations to reduce returns and negative reviews.

This is a hands-on position offered as an initial three-month contract, with potential for extension. The strategist participates in client and internal onboarding, conducts content and customer-review analyses, develops content calendars, performs keyword research, creates and edits listing content, manages quality assurance and client review, and coordinates approved keywords with advertising teams. The role also prepares and troubleshoots content uploads, tracks performance after publication, contributes to QBRs and opportunity presentations, and may join sales calls to discuss the team's content approach.

Requirements

• At least 3 years of hands-on Amazon content and SEO work at an agency, brand, or marketplace service provider.
• Working fluency in Seller Central and Vendor Central, including flat files, browse nodes, ATS title formatting, processing errors, and case management.
• Experience with Helium 10 (Cerebro, Scribbles, Frankenstein), Pacvue Commerce, and Amazon Brand Analytics.
• Strong copywriting skills that balance keyword coverage with readability, and a sharp editorial eye for identifying unsuitable AI-generated copy.
• Comfort using Google Sheets, including VLOOKUP, LEN, and conditional formatting, and Asana.
• Confidence presenting to clients and explaining content-calendar priorities and the limits of performance results, accounting for factors such as ad spend, stock-outs, pricing, and seasonality.

Nice To Haves

• Experience with retail analytics platforms for rank and market-share reporting.
• AEO/GEO experience.
• Experience with A+ Content, Premium A+, and Brand Stores.
• Content experience on Walmart or Target marketplaces.
• Experience in CPG, beauty, pet, or health categories.

Responsibilities

• Join internal and client onboarding calls to understand priorities, scope, Brand Registry status, and the client's in-house content resources.
• Run Content Gap Analyses using Pacvue Commerce exports to identify missing or weak titles, bullets, descriptions, images, and A+ Content across hero and secondary ASINs.
• Build and present a Content Calendar prioritizing work by revenue, ad focus, promotions, launches, and seasonality, and maintain it through QBRs.
• Research products, brands, competitors, shopper profiles, Brand Analytics demographics, and Amazon policies for compliance-heavy categories.
• Analyze client and competitor customer reviews to identify shopper preferences and complaints.
• Conduct keyword research in Helium 10 and write titles, bullets, descriptions, and backend search terms using Monks' AI listing tools; edit outputs for accuracy, brand voice, SEO, readability, and Amazon compliance.
• Peer-QA colleagues' work, manage up to two rounds of client revisions, and support recommendations with search-volume data when client edits conflict with best practices.
• Share approved keyword research with the ad manager to align paid and organic work.
• Prepare and submit flat-file uploads in Seller Central and Vendor Central, using partial updates and verifying list price and cost on every Vendor Central upload.
• Troubleshoot rejected or stalled content by reviewing processing summaries, correcting errors, and opening and following up on Seller Central, Vendor Central, and Brand Registry cases until content goes live.
• Capture before-and-after product detail page screenshots and report impact 60 days after publication, including page-one and above-the-fold keyword placements, organic rank, glance views or sessions, and conversion rate.
• Build the content section of QBRs and, for larger clients, content evaluation and opportunity decks with category market share and competitor benchmarks.
• Join sales calls when asked to discuss the content approach.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed