Content Strategist, Amazon & Marketplace

Monks • Denver, CO

1d • Hybrid

About The Position

The Content Strategist, Amazon & Marketplace owns product content for commerce clients on Amazon. The role plans and prioritizes content work, researches and writes product listings, optimizes them for search and conversion, publishes content through Seller Central and Vendor Central, and reports on performance. The strategist works within Monks' established processes and tools alongside account managers, ad managers, an offshore publishing team, and clients. The goal is to improve product discoverability and conversion while setting accurate shopper expectations to help reduce returns and negative reviews.

The position begins as a three-month contract, with the possibility of extension. Responsibilities span planning content calendars and gap analyses, researching products and shoppers, writing and quality-checking listing content, publishing and troubleshooting uploads, and measuring post-publication impact. The role also contributes to quarterly business reviews, opportunity decks, and sales calls.

Requirements

• At least 3 years of hands-on Amazon content and SEO experience at an agency, brand, or marketplace service provider.
• Working fluency in Seller Central and Vendor Central, including flat files, browse nodes, ATS title formatting, processing errors, and case management.
• Experience with Helium 10 (Cerebro, Scribbles, and Frankenstein), Pacvue Commerce, and Amazon Brand Analytics.
• Strong copywriting skills that balance keyword coverage with readability, and a sharp editorial eye for reviewing AI-generated copy.
• Comfort using Google Sheets, including VLOOKUP, LEN, and conditional formatting, and Asana.
• Confidence presenting to clients and explaining content prioritization and results, including the limitations of performance findings and factors such as ad spend, stock-outs, pricing, and seasonality.

Nice To Haves

• Experience with retail analytics platforms for rank and market-share reporting.
• AEO/GEO experience.
• Experience with A+ Content, Premium A+, and Brand Stores.
• Content experience on Walmart or Target marketplaces.
• Experience in CPG, beauty, pet, or health categories.

Responsibilities

• Participate in internal and client onboarding calls to understand priorities, scope, Brand Registry status, and available client content resources.
• Run Content Gap Analyses using Pacvue Commerce exports to identify missing or weak titles, bullets, descriptions, images, and A+ Content across hero and secondary ASINs.
• Create, present, and maintain a Content Calendar that prioritizes work by revenue, advertising focus, promotions, launches, and seasonality, including updates through QBRs.
• Research products, brands, competitors, shopper profiles, Brand Analytics demographics, and Amazon policies for compliance-heavy categories.
• Analyze client and competitor customer reviews to identify shopper preferences and complaints.
• Conduct keyword research in Helium 10 and write titles, bullets, descriptions, and backend search terms using Monks' AI listing tools; edit outputs for accuracy, brand voice, SEO, readability, and Amazon compliance.
• Peer-review colleagues' work, manage client review through two rounds of revision, and support recommendations with search-volume data when client edits conflict with best practices.
• Share approved keyword research with ad managers to align paid and organic work.
• Prepare and submit flat-file uploads in Seller Central and Vendor Central, using partial updates and verifying list price and cost on each Vendor Central upload.
• Troubleshoot rejected or stalled content by reviewing processing summaries, correcting errors, and opening and following up on Seller Central, Vendor Central, and Brand Registry cases until content is live.
• Capture before-and-after product detail page screenshots and report impact 60 days after publication, including page-one and above-the-fold keyword placements, organic rank, glance views or sessions, and conversion rate.
• Prepare the content section of QBRs and, for larger clients, content evaluation and opportunity decks with category market share and competitor benchmarks.
• Join sales calls when asked to discuss Monks' content approach.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed