Amazon Marketplace Manager

Renfro Brands•Winston-Salem, NC

1d•Hybrid

About The Position

Renfro is seeking an Amazon Marketplace Manager to lead the management, growth, and optimization of its Amazon marketplace presence. The role is directly responsible for the presence and performance of key Renfro brands on Amazon, including brand presentation, product listings, content, promotions, advertising, sales analytics, and marketplace results. The manager will help manage the Amazon relationship, collaborate with Brand Marketing, Planning, Operations, Customer Service, and eCommerce partners, and support marketplace and fulfillment activities. The position has significant responsibility and autonomy and partners with a shared analyst resource. It reports to the VP of eCommerce and is based in the Winston-Salem, North Carolina office on a hybrid schedule of three days in the office and two days remote. The role owns the Amazon store experience for Renfro’s U.S. business; develops and optimizes product content and advertising; coordinates promotions and Amazon marketing strategy; works with Amazon buyers and internal teams; and monitors sales, marketing, pricing, and other performance metrics to improve results and deliver against targets.

Requirements

Bachelor’s degree required.
At least 7 years of experience managing and selling products on Amazon Vendor Central and/or Seller Central.
Working understanding of both AMS and AMG.
Strong oral and written communication skills.
Experience managing and updating online product catalogs, including setting up new products and promotional items and maintaining product and category page data.
Strong analytical and quantitative skills, with the ability to make data-based decisions.
Hands-on, entrepreneurial mindset and comfort working in a fast-paced startup environment.
Appreciation and understanding of consumer psychology and its impact on new product adoption.

Responsibilities

Own the Amazon store experience for Renfro’s U.S. business.
Continually optimize the brand store, product pages, and A+ content to drive traffic and sales for existing and new products.
Partner with the brand team to develop messaging and brand assets that comply with brand guidelines and Amazon standards.
Apply PPC best practices for Amazon Sponsored Product ads.
Set up product promotions for key seasons, including Prime Day and holidays.
Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing, and other functional areas as needed.
Work with eCommerce specialists to co-manage relationships with Amazon and other eCommerce retailers.
Refresh and optimize content for existing products and drive content needs for new products.
Maintain relationships with Amazon buyers.
Work with Planning, Operations, Brand Marketing, and Customer Service for feedback and input.
Create, track, and reconcile shipments to Amazon Fulfillment Centers.
Monitor, analyze, and regularly report performance metrics, sales, marketing performance, and pricing to allocate spend to the best performers.
Analyze digital sales performance metrics and modify plans as needed to deliver against targets.
Report weekly on ROAS analysis, campaign tracking, web statistics, pricing, competitive analysis, promotion analysis, and new SKU checks, with support from the Analyst.