Amazon Brand Manager

Heroes•Traverse City, MI

2d•Remote

About The Position

Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands selling on global marketplaces. The role manages a portfolio of Boba products and is accountable for their day-to-day success, including listing content, marketing, financial health, customer service, risk mitigation and compliance, inventory, and growth strategy. Success depends on detailed knowledge of the ASINs under management, diagnosing issues, and developing action plans. The Brand Manager analyzes product performance, manages Amazon listings, develops sales and cost-improvement strategies, and prepares regular reports in coordination with Finance. The position also addresses potential marketplace and competitive issues, supports the integration of acquired product lines, coordinates legal and compliance matters, works with customer experience and service teams, supports product launches and international expansion, and coordinates supply-chain quality, inventory, packaging, and certification needs. The role is remote, with a standard 40-hour work week. The successful candidate must align working hours with the UK time zone.

Requirements

At least 3 years of experience in product management, marketing, or an analytical role in a fast-paced environment; startup experience is preferred.
At least 3 years of e-commerce experience, with a strong focus on the Amazon ecosystem.
Strong analytical skills, including the ability to interpret data, draw conclusions, and make actionable recommendations.
Exceptional communication skills, organizational abilities, and attention to detail.
Ability to manage deadlines, prioritize tasks, and navigate ambiguity in a dynamic environment.
Creative problem-solving ability, including developing engaging content and innovative ideas.
Proficiency in Excel and comfort with data-driven tools and methodologies.
Bachelor’s degree in Finance, Accounting, Business, Marketing, Data Science, or a related field.

Nice To Haves

Familiarity with baby product categories and a strong understanding of the needs and preferences of parents and caregivers.

Responsibilities

Analyze Amazon ASIN-level sales, conversion, page-view, cost, and other product data to identify trends, diagnose issues, and recommend strategies.
Manage Amazon listing health and performance, including monitoring metrics, market trends, customer preferences, competitors, pricing, reporting, and inventory accuracy.
Implement strategies to increase sales and reduce costs, including price optimization, PPC campaigns, packaging improvements, coupons and deals, customer engagement, and eliminating unprofitable products.
Produce daily, weekly, and monthly reports and work with the Finance team to maintain accurate product-portfolio profit and loss statements.
Proactively monitor competitor dynamics, industry trends, and Amazon policy changes to identify and address potential issues.
Lead integration of newly acquired product lines by auditing the business, optimizing listings, and facilitating account and customer-process transitions.
Coordinate with the legal team on intellectual property issues, product suspensions, and unauthorized sellers.
Collaborate with the Customer Experience Manager and offshore customer service team to deliver customer support for managed products.
Partner with internal teams on go-to-market strategies, product launches, and international expansion.
Coordinate with supply-chain stakeholders to maintain product quality, availability, updated packaging, and required certifications.