Content Strategist, Amazon & Marketplace

Monks•Portland, OR
•Remote

About The Position

The Content Strategist, Amazon & Marketplace owns product content for commerce clients on Amazon. The role plans content work, writes and optimizes listings, publishes content through Seller Central and Vendor Central, and reports on effects on search rank, traffic, and conversion. It is a hands-on position working within established processes and tools with account managers, ad managers, an offshore publishing team, and clients. The goal is to improve product discoverability and conversion while setting accurate shopper expectations to help reduce returns and negative reviews. The position is offered as an initial three-month contract, with potential for extension. The work includes planning content priorities, researching products and shoppers, drafting and reviewing listing content, coordinating client and peer review, publishing and troubleshooting marketplace uploads, and measuring and presenting results. The listed hourly rate is $50–$65 USD. The posting includes the hashtag LI-Remote.

Requirements

  • At least 3 years of hands-on Amazon content and SEO work at an agency, brand, or marketplace service provider.
  • Working fluency in Seller Central and Vendor Central, including flat files, browse nodes, ATS title formatting, processing errors, and case management.
  • Experience with Helium 10 (Cerebro, Scribbles, and Frankenstein), Pacvue Commerce, and Amazon Brand Analytics.
  • Strong copywriting skills that balance keyword coverage with readability, and strong editorial judgment when reviewing AI-generated copy.
  • Comfort with Google Sheets, including VLOOKUP, LEN, and conditional formatting, and with Asana.
  • Confidence presenting to clients and explaining content prioritization and what results do and do not show, accounting for advertising spend, stock-outs, pricing, and seasonality.

Nice To Haves

  • Experience with retail analytics platforms for rank and market-share reporting.
  • AEO/GEO experience.
  • Experience with A+ Content, Premium A+, and Brand Store.
  • Content experience on Walmart or Target marketplaces.
  • Experience in CPG, beauty, pet, or health categories.

Responsibilities

  • Join internal and client onboarding calls to understand priorities, scope, Brand Registry status, and client in-house content resources.
  • Run Content Gap Analyses using Pacvue Commerce exports to identify missing or weak titles, bullets, descriptions, images, and A+ Content across hero and secondary ASINs.
  • Build and maintain a Content Calendar that prioritizes work by revenue, advertising focus, promotions, launches, and seasonality, including updates through QBRs.
  • Research products, brands, competitors, shopper profiles, Brand Analytics demographics, and Amazon policy requirements for compliance-heavy categories.
  • Analyze client and competitor customer reviews to identify shopper preferences and complaints.
  • Conduct keyword research in Helium 10 (Cerebro) and write titles, bullets, descriptions, and backend search terms using Monks' AI listing tools; edit all content for accuracy, brand voice, SEO, readability, and Amazon compliance.
  • Peer-review colleagues' work, manage up to two rounds of client revisions, and support recommendations with search-volume data when client edits conflict with best practices.
  • Share approved keyword research with the ad manager to align paid and organic work.
  • Prepare and submit flat-file uploads in Seller Central and Vendor Central, using partial updates and verifying list price and cost for every Vendor Central upload.
  • Troubleshoot rejected or stalled content by reviewing processing summaries, correcting errors, and opening and following up on Seller Central, Vendor Central, and Brand Registry cases until content goes live.
  • Capture before-and-after product detail page screenshots and report impact 60 days after publication, including page-one and above-the-fold keyword placements, organic rank, glance views or sessions, and conversion rate.
  • Build the content section of QBRs and, for larger clients, content evaluation and opportunity decks with category market share and competitor benchmarks.
  • Join sales calls when asked to discuss the company's content approach.
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