Senior Social Strategist

Brainrider Global Creative Services

10d•$115,000 - $120,000•Remote

About The Position

Brainrider is looking for a Social Strategist to own how we show up across our social channels — the strategy behind what we publish, the audiences it reaches, and the growth it drives. This is a hands-on role for someone who has built audiences from the ground up and knows real growth comes from starting conversations. The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work — we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.

Requirements

5–8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels
An AI-native approach to social — you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be
A track record of growing social audiences and engagement — channels you moved somewhere meaningfully better, and exactly how
Experience developing organic social strategy for a consumer-facing or audience-driven brand, with a track record of earning attention and building community rather than relying primarily on paid distribution
Deep platform fluency across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit, with content that performed natively on each
Proven ability to build organic conversation and community with a core audience
Experience running creator or influencer programs, including sourcing, briefing, and measurement
Fluency with the social tooling landscape — publishing, listening, community management, creator management, and analytics — and a point of view on how to evaluate and expand a stack
Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself
A skilled writer with a strong grasp of tone, clarity, and brevity
Data-informed but taste-driven — dashboards sharpen your instinct
Ability to operate with speed and autonomy, turning a rough idea into shipped content

Nice To Haves

A portfolio of video-led, interactive, or creator-driven programs that broke through
Experience building a social function from an early stage, including the systems behind it
Experience navigating sensitive topics and escalation alongside comms, legal, or support partners

Responsibilities

Own organic social strategy across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit — defining the role each channel plays and what success looks like
Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments
Bring a strong, well-reasoned point of view — pressure-test ideas and push past safe executions
Lead on video-first and interactive formats built for how people actually watch
Spot and act on real-time trends, moving from idea to published content without waiting on a brief
Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows
Open up genuine two-way conversation with our core audience — building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments
Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate
Turn audience behavior and sentiment into insight for content, product, and brand teams
Run creator and influencer programming across sourcing, briefing, and measurement
Build the operational backbone — creator database, rate benchmarks, briefing templates, brand safety and platform compliance — so it scales without adding headcount
Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us
Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting
Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage
Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations
Define the metrics that matter and hold the work accountable to them
Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start
Manage agency and platform partner relationships, including scope, timelines, and quality of output
Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social