Senior Social Media Manager

Microsoft • Redmond, WA

11d • $106,400 - $222,600

About The Position

Microsoft Advertising is seeking a Senior Social Media Manager to shape the brand’s presence across social platforms. The role translates business priorities, audience insights, and marketing campaigns into organic and paid social programs that attract attention, deepen engagement, and strengthen brand preference. As the social media subject matter expert, the manager works across the marketing organization to develop channel strategies, content plans, and campaign activations that advance business goals, combining strategic planning, content development, performance analysis, and operational rigor.

The position oversees social strategy and programs from planning through execution and measurement. It involves developing platform-native content, managing community engagement and audience targeting, producing or supporting short-form video and multimedia content, and using insights and performance data to optimize results. The role also leads cross-functional initiatives and stakeholder relationships, establishes measurement and governance practices, improves workflows, and applies AI-enabled marketing approaches responsibly. Social activities must adhere to brand standards, accessibility requirements, privacy considerations, legal review processes, and platform best practices.

Microsoft describes its culture as grounded in a growth mindset, innovation, collaboration, respect, integrity, accountability, and inclusion. Starting January 26, 2026, Microsoft AI employees within specified commuting distances of designated offices are expected to work from the office at least four days per week, subject to local law and jurisdiction. Candidates hired in New York must be in the office four days per week.

Requirements

• At least 6 years of work experience at a branding agency or in product marketing, brand building, and/or strategy development, or equivalent experience.

Nice To Haves

• Master’s degree in Business, Marketing, Communications, or a related field, or equivalent experience.
• Experience leading complex, cross-functional marketing initiatives in fast-paced environments, including managing stakeholders, competing priorities, and organizational ambiguity.
• Experience developing audience-led social media strategies for global B2B, advertising, media, or technology brands and translating business objectives into content, channel, editorial, and engagement plans with measurable outcomes.
• Deep expertise in LinkedIn and strong knowledge of social platforms, including organic and paid social, community engagement, audience targeting, experimentation, optimization, and emerging channel capabilities.
• Strong analytical capabilities and experience using audience insights, social listening, channel performance data, analytics, and marketing technology tools to inform strategy and deliver actionable recommendations.
• Excellent communication, editorial, and content development skills, including copywriting, creative briefing, content strategy, and multimedia content creation, along with the ability to build trusted cross-functional relationships.
• Knowledge of brand governance, accessibility, privacy, legal review processes, and responsible AI-enabled marketing practices, including using automation and AI to improve content quality, personalization, insights, and operational efficiency.

Responsibilities

• Develop and execute social media strategies aligned with Microsoft Advertising’s brand, audience, and campaign priorities.
• Translate business, marketing, product, and brand objectives into audience-led social strategies, channel plans, and measurable outcomes.
• Use audience insights, social listening, performance data, and industry trends to identify opportunities and optimize channel and content strategies.
• Build reporting frameworks connecting content and channel performance to audience behavior, campaign objectives, and future investment decisions.
• Manage organic and paid social programs, including editorial planning, content activation, publishing, community engagement, audience targeting, and performance optimization.
• Create platform-native content and social experiences that increase audience engagement, reach, and advocacy.
• Develop social copy, creative briefs, content recommendations, and multimedia assets aligned with audience needs and brand objectives.
• Independently create or support short-form video and multimedia content production when appropriate.
• Partner with product marketing, communications, events, executive communications, and campaign teams to turn strategic initiatives into impactful social content and experiences.
• Lead and coordinate complex, cross-functional marketing initiatives across diverse stakeholder groups.
• Build trusted stakeholder relationships and communicate recommendations, insights, risks, and opportunities to stakeholders at multiple levels.
• Establish metrics, reporting frameworks, and performance reviews to measure business impact and marketing effectiveness.
• Analyze audience, channel, campaign, and content performance data to make actionable recommendations and drive continuous improvement.
• Use social listening, analytics, publishing, campaign management, and marketing automation tools to inform decisions and improve outcomes.
• Apply testing, experimentation, optimization, and performance measurement practices to improve channel effectiveness and audience engagement.
• Drive operational excellence through planning, governance, workflow management, process improvement, and disciplined execution.
• Manage competing priorities, dependencies, and risks while delivering complex initiatives to completion.
• Bring clarity to ambiguity by making thoughtful trade-offs and driving decisions that achieve business objectives.
• Use AI-enabled marketing workflows, automation, and responsible AI practices to improve efficiency, insight generation, personalization, and content quality.
• Ensure social media activities align with Microsoft brand standards, accessibility requirements, privacy considerations, legal review processes, and platform best practices.
• Maintain governance frameworks for global corporate social channels and marketing programs.
• Apply editorial judgment and content review standards to protect brand reputation and ensure high-quality audience experiences.
• Embody Microsoft’s culture and values.

Benefits

• Certain roles may be eligible for benefits and other compensation; additional benefits and pay information is available through the linked Microsoft careers page.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed