Senior Social Media Manager

Yugo

4d•$60,000 - $70,000•Remote

About The Position

Yugo is seeking a Senior Social Media Manager in the US to own the strategy, content, and day-to-day execution of Yugo's social media presence in the US market. This role requires a blend of strategic thinking and hands-on content creation, focusing on developing platform-native content that resonates with students. The goal is to grow genuine cultural credibility with students, measured by engagement depth rather than follower count. The Senior Social Media Manager will work closely with US teams to align content with occupancy goals and local priorities, especially during leasing season. This position is ideal for a self-starter with deep understanding of Gen Z and US students, strong creative instincts, and the ability to lead campaigns and manage contractors. Yugo's philosophy emphasizes student success, sustainability, personal growth, and career development, fostering an inclusive and forward-thinking culture.

Requirements

5+ years in social media, with real ownership of a brand's presence (student, lifestyle, or culture brands a strong plus).
Proven success leading social strategy and content in the US market.
Hands-on content production skills; shooting, editing, and writing platform-native content.
Track record leading campaigns and, ideally, brand partnership activations.
Experience working cross-functionally with sales, leasing, or marketing teams.
Strong grasp of social analytics and reporting, with a history of acting on the data.
Experience managing freelancers, contractors, or junior team members.
Experience building or delivering training and enablement for non-social teams.
A portfolio of content you've personally made that performed.
Experience in student housing, hospitality, or a related sector is desirable.
Based in the US, with flexibility to work across time zones and travel as needed.
Carbon Literacy Certification or willingness to undertake training.

Responsibilities

Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live.
Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels.
Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results.
Work closely with the sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities.
Create and deliver training and enablement for regional teams and marketing specialists, upskilling them on social best-practice, content creation, and brand voice.
Direct and manage freelancers and contractors, keeping quality high and the voice consistent.
Use data to steer: double down on what earns saves, shares, and engagement, and cut what doesn't.
Partner with the wider social team and property teams to keep the content pipeline flowing.