Senior Social Media Manager

Glean•San Francisco, CA

14d•Hybrid

About The Position

Glean is hiring a Senior Social Media Manager to own and grow the company’s organic social presence across LinkedIn, X, Instagram, TikTok, and YouTube. The role is the voice behind Glean’s brand channels and a partner to executives and technical leaders, turning product launches, company moments, and market conversations into content that educates, celebrates, and inspires use of Glean’s Work AI platform. This hands-on role combines real-time social execution, such as live-posting launch events, with longer-term program building, including employee advocacy and technical social listening. The position reports to the Director of Communications and works closely with Product Marketing, Content & Thought Leadership, PR, Sales, and R&D to ensure Glean appears consistently and credibly across relevant channels. The role is hybrid, with four days per week in Glean’s Mountain View or San Francisco office, and requires availability for occasional evening or early-morning coverage around major launches and events. The stated base salary range is $172,000–$198,000 annually. Certain roles may also be eligible for variable compensation, equity, and benefits.

Requirements

At least 6 years of experience managing organic social media for a B2B or enterprise technology/SaaS brand.
Direct ownership experience of a corporate LinkedIn and X presence is ideal.
Experience managing or ghostwriting for executive social accounts, with strong instincts for voice, tone, and appropriate content.
Experience running or scaling an employee advocacy or social amplification program with measurable results.
Ability to operate in real time, including live-posting events, responding quickly to trending conversations, and making sound judgments under time pressure.
Strong writing skills and editorial judgment, including the ability to translate technical or dense product content into clear, platform-native copy.
Data-driven approach to social, with experience measuring performance and connecting social activity to pipeline or business outcomes.
Experience partnering cross-functionally with Communications, PR, Product Marketing, Sales, and Engineering/R&D stakeholders.
Strong technical fluency and ability to understand complex AI, product, and engineering concepts and translate them into accurate, accessible, compelling social content.
Availability for occasional evening or early-morning coverage around major launches and events.

Nice To Haves

Vendor and budget management experience, including agency relationships and social tooling contracts.
Experience with employee advocacy platforms such as Oktopost, EveryoneSocial, or GaggleAMP.

Responsibilities

Own Glean’s always-on content calendar and organic social strategy across LinkedIn, X, Instagram, TikTok, and YouTube, aligned with the company’s content pillars.
Create and edit lightweight, platform-native multimedia content, including short-form video, clips, graphics, and other social-first assets.
Manage executive social media presence, including ghostwriting, scheduling, and coordinating posts for the CEO and other company spokespeople.
Lead live social coverage for product launches, Monthly Drops, and flagship events such as Glean:GO, publishing and amplifying content in real time.
Own and scale the employee advocacy program, including onboarding and training advocates, curating shareable content, managing licensing and vendor renewals, and reporting on reach, engagement, and pipeline attribution with Sales/SFDC.
Build and run a technical social-listening and rapid-response program with R&D and PMM, identifying and engaging in relevant conversations on X, Reddit, and other technical forums.
Partner with Sales and Sales Enablement to train employees on social best practices and personal branding, and provide onboarding on safe and effective brand engagement.
Manage relationships with outside agencies or contractors supporting content production, cross-posting, and high-volume coverage.
Track and report social performance, including reach, engagement, follower growth, and pipeline or revenue influence, and turn insights into content and channel recommendations.
Monitor brand sentiment and competitive conversation, make sound engagement decisions, and act as a first line of defense on social-related reputational risk.
Collaborate with Communications, PR, Product Marketing, Content & Thought Leadership, and R&D to ensure social amplifies and helps shape the broader company narrative.