Senior Social Media Content Marketer

Grindr • West Hollywood, CA

2h • $97,523 - $147,995 • Hybrid

About The Position

The Senior Social Media Content Marketer will join Grindr’s Social team and work at the intersection of internet culture, creativity, and execution. The role translates pop culture, internet culture, and gay internet culture into timely, culturally relevant content for Grindr’s social channels, while supporting existing campaigns through thoughtful posting strategies and supplemental content creation.

This position turns broader social strategies and campaigns into high-quality, platform-native execution and helps steward Grindr’s distinctive online voice. It partners closely with the Social team to maintain a consistent, on-brand tone across content, community management, and direct messages, and to identify opportunities for community engagement through comments, reactive content, and real-time interactions.

The role is hybrid and based in Grindr’s Los Angeles or New York office, with in-person work required on Tuesdays and Thursdays.

Requirements

• 2–3+ years of experience in social media, digital content, or a related field, ideally in an agency or high-volume consumer-brand environment.
• Demonstrated experience managing social content calendars and publishing content across multiple platforms.
• Exceptional copywriting skills, including the ability to create funny, engaging, culturally relevant, and platform-native content.
• Deep understanding of internet culture, meme cycles, and online discourse, with strong fluency in LGBTQ+ culture and digital spaces.
• Experience using social publishing and analytics tools, such as Sprinklr, and applying performance data to improve content decisions.
• Strong organizational, communication, and cross-functional collaboration skills, with the ability to manage multiple priorities in a fast-moving, less structured environment.

Nice To Haves

• Agency experience and enjoyment of the pace, ambiguity, and high-volume nature of cross-functional creative work.
• Experience helping build or maintain a bold, recognizable brand voice for a consumer-facing company.
• Strong instincts for identifying what is next online and distinguishing a passing trend from a moment worth participating in.
• Experience with community management, creator or influencer partnerships, and/or consumer-facing communications.
• Basic design or video-editing skills using tools such as Canva, CapCut, or Adobe Creative Suite.

Responsibilities

• Own the day-to-day social content calendar, including channel planning, scheduling, publishing, and maintaining a consistent, high-quality posting cadence.
• Identify emerging conversations, trends, memes, and cultural moments, particularly across LGBTQ+ digital spaces, and turn them into timely, platform-native, brand-aligned content.
• Write witty, engaging, culturally fluent copy that conveys Grindr’s distinctive voice across social channels.
• Partner with Design to brief and develop social assets, and independently create lightweight content when needed to capitalize on timely opportunities.
• Collaborate with the Social Media Community Coordinator to keep content, comments, direct messages, and community interactions cohesive, on-brand, and responsive.
• Identify relevant creator and influencer opportunities, including emerging voices, formats, and cultural moments that could strengthen Grindr’s social presence.
• Track and report on social performance, including engagement, sentiment, audience retention, and audience conversations, and use insights to optimize future content and channel strategy.
• Stay current on platform updates, creator trends, emerging formats, and social-media best practices.

Benefits

• Full premium health coverage for the employee and partial coverage for dependents.
• Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
• 401(k) with a 6% match and immediate vesting.
• Industry-competitive compensation, company bonus, and equity for every employee.
• Gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Flexible vacation policy and two company-wide rest weeks per year.
• Monthly stipends for cell phone, internet, wellness, food, and commuting.
• Breakfast and lunch.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed