Senior Social Media Content Marketer

Grindr • West Hollywood, CA

1d • Hybrid

About The Position

Grindr is seeking a Social Media Content Marketer to join its Social team, working at the intersection of internet culture, creativity, and execution. The role translates current pop culture, internet culture, and LGBTQ+ digital culture into timely, culturally relevant content for Grindr’s social channels, while supporting existing content campaigns through thoughtful posting strategies and supplemental content creation. It helps turn broader social strategies and campaigns into high-quality, platform-native execution and serves as a steward of Grindr’s online voice. The role partners with the Social team to maintain a consistent, on-brand tone across content, community management, and direct messages, and to identify opportunities for community engagement through comments, reactive content, and real-time interactions.

This is a hybrid position based in Grindr’s Los Angeles or New York office, with in-person work required on Tuesdays and Thursdays. Grindr describes its operating style as “Grindr Mode”: moderately hardcore day-to-day and truly hardcore when it counts, emphasizing outcomes, high-quality work, and avoiding burnout.

Requirements

• 2–3+ years of experience in social media, digital content, or a related field; agency or high-volume consumer-brand experience is ideal.
• Demonstrated experience managing social content calendars and publishing across multiple platforms.
• Exceptional copywriting skills and the ability to create funny, engaging, culturally relevant, platform-native content.
• Deep understanding of internet culture, meme cycles, and online discourse, with strong fluency in LGBTQ+ culture and digital spaces.
• Experience with social publishing and analytics tools, such as Sprinklr, and applying performance data to improve content decisions.
• Strong organizational, communication, and cross-functional collaboration skills, with the ability to manage multiple priorities in a fast-moving, less structured environment.

Nice To Haves

• Agency experience and enjoyment of the pace, ambiguity, and high-volume nature of cross-functional creative work.
• Experience helping build or maintain a bold, recognizable brand voice for a consumer-facing company.
• Strong instincts for emerging online trends and the ability to distinguish a passing trend from a moment worth participating in.
• Experience with community management, creator or influencer partnerships, and/or consumer-facing communications.
• Basic design or video-editing skills using tools such as Canva, CapCut, or Adobe Creative Suite.

Responsibilities

• Own the day-to-day social content calendar, including channel planning, scheduling, publishing, and maintaining a consistent, high-quality posting cadence.
• Identify emerging conversations, trends, memes, and cultural moments, particularly across LGBTQ+ digital spaces, and turn them into timely, platform-native, brand-aligned content.
• Write witty, engaging, culturally fluent copy that expresses Grindr’s distinctive voice across social channels.
• Partner with Design to brief and develop social assets, and create lightweight content independently when needed to respond to timely opportunities.
• Work closely with the Social Media Community Coordinator to make content, comments, direct messages, and community interactions cohesive, on-brand, and responsive.
• Identify relevant creator and influencer opportunities, including emerging voices, formats, and cultural moments that could strengthen Grindr’s social presence.
• Track and report on social performance, including engagement, sentiment, audience retention, and audience conversations, and apply insights to improve future content and channel strategy.
• Stay current on platform updates, creator trends, emerging formats, and social-media best practices.

Benefits

• Full premium coverage for the employee’s health, dental, and vision insurance; partial dependent coverage.
• Up to $300,000 in fertility and family-building support, including IVF, surrogacy, egg freezing, and adoption.
• 401(k) with 6% match and immediate vesting.
• Industry-competitive compensation, company bonus, and equity for every employee.
• Gender-affirming care offerings with up to 90% cost coverage, access to Included Health, and monthly HRT stipends.
• Flexible vacation policy and two company-wide rest weeks per year.
• Monthly stipends for cell phone, internet, wellness, food, and commuting.
• Breakfast and lunch.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed