Senior Manager, Social Media & Content

WorldStrides

3h • $75,000 - $90,000

About The Position

The Senior Manager, Social Media & Content leads organic social media strategy and content for WorldStrides Higher Education across TikTok, Meta, YouTube, LinkedIn, and emerging platforms. The role develops platform-native approaches and authentic stories that connect with students, university partners, faculty, advisors, alumni, and other audiences. It produces and coordinates social content, writes and edits digital content, manages community engagement, builds social-search practices, and works with marketing, creative, digital experience, and business stakeholders to support audience and business objectives.

The role leads the established WorldStrides Higher Education content creator program, managing its lifecycle from recruitment and onboarding through briefing, delivery, approvals, performance measurement, payments, and offboarding. It develops creator and influencer partnerships, ensures appropriate disclosure and brand standards, maintains and repurposes a content library, forecasts creator needs, supports representative creator participation, and contributes to budget planning and oversight.

In partnership with marketing leadership and paid media stakeholders, the Senior Manager helps shape paid social strategy and leads creative briefs and asset development for paid campaigns. The role also works with the Digital Experience Specialist to refresh landing-page copy, keywords, and content, maintaining continuity across advertising, landing pages, organic content, and the student journey.

The Senior Manager establishes and reports performance indicators across organic social, creators, influencers, paid social creative, and web content. Using platform analytics, Google Analytics, social listening, and social media management tools, the role evaluates results, tests approaches, translates findings into recommendations, and stays current on platform changes, social-search behavior, creator developments, FTC guidance, and audience expectations.

Requirements

• 6–8+ years of experience in social media, content marketing, creator marketing, or related digital marketing roles, with demonstrated ownership of strategy and execution.
• Experience leading social media and content programs across TikTok, Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Demonstrated experience managing an established content creator or influencer program, including recruitment, briefing, content delivery, relationship management, and performance measurement.
• Experience developing creative briefs and leading social asset development for organic and paid campaigns.
• Excellent writing and editing skills across social media, blogs, digital campaigns, and creative briefs.
• Experience with social media management and listening platforms; Sprout Social or a comparable platform is preferred.
• Working proficiency with Canva, Adobe Creative Cloud, or comparable content-development tools.
• Strong analytical skills and experience using platform insights, web analytics, and campaign-performance data to inform decisions.
• Strong project management, organization, problem-solving, and cross-functional collaboration skills.
• Sound judgment when managing community interactions, creator relationships, and sensitive content.

Nice To Haves

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field, or equivalent practical experience.
• Experience in higher education, study abroad, international education, travel, or another experience-led organization.
• Experience using student- or creator-generated content in paid social campaigns.
• Experience with Hootsuite, HubSpot, and Sitecore.
• Video production or editing experience using Adobe Premiere Pro or similar tools.
• Experience managing budgets, external creators, freelancers, or production vendors.

Responsibilities

• Lead the organic social media strategy and content calendar for WorldStrides Higher Education across TikTok, Meta, YouTube, LinkedIn, and emerging platforms.
• Develop platform-native approaches for students, university partners, faculty, advisors, alumni, and other audiences.
• Identify and develop stories about study abroad, internships, research, community engagement, academic growth, cultural learning, and personal transformation.
• Produce and coordinate short-form video, student takeovers, on-program content, alumni stories, university-partner features, blog content, and other digital storytelling.
• Write and edit social copy, blog content, campaign messaging, and content briefs in the WorldStrides Higher Education voice.
• Build social-search and social-SEO practices to improve content discovery.
• Manage community engagement and responses, escalating sensitive content to appropriate internal teams when needed.
• Partner with marketing leadership, creative services, digital experience, and business stakeholders to align content with audience and business objectives.
• Collaborate cross-functionally on video, contests, and campaigns that encourage audience participation and engagement.
• Lead and evolve the WorldStrides Higher Education content creator program across TikTok, Meta, blogs, and other relevant channels.
• Manage the creator lifecycle, including recruitment, selection, onboarding, contracting, briefing, deliverable tracking, approvals, posting, payments, performance measurement, and offboarding.
• Develop relationships with students, alumni, and other creators who authentically represent WorldStrides Higher Education experiences.
• Identify and develop paid or in-kind partnerships with relevant macro- and micro-influencers.
• Promote appropriate disclosure and adherence to brand standards in creator and influencer partnerships.
• Maintain a content library and strategy for repurposing creator content across organic social, paid social, email, blogs, and websites.
• Forecast creator needs by term, destination, program type, audience, and channel, and recruit to address priority content gaps.
• Help ensure the creator portfolio reflects a range of program types, destinations, academic interests, institution types, financial considerations, and student experiences.
• Support budget planning and oversight for creators, influencer partnerships, content production, social tools, and external vendors.
• Partner with marketing leadership and paid media stakeholders on paid social strategy, including campaign objectives, audience considerations, content approach, and creative direction.
• Lead creative briefs and asset requirements for paid social campaigns, coordinating concept development, production, review, approvals, and delivery.
• Identify opportunities to incorporate creator, student, alumni, and user-generated content into paid social campaigns.
• Review creative and campaign performance with paid media partners and use findings to inform new concepts, messaging, formats, and asset iterations.
• Work with the Digital Experience Specialist to refresh campaign and program landing-page copy seasonally and align pages with paid social messaging, keywords, and on-page content.
• Help ensure continuity among social ads, landing pages, organic content, and the student journey.
• Establish and report performance indicators for organic social, creator and influencer activity, paid social creative, and web content.
• Monitor engagement, reach, audience growth, traffic, content consumption, creator performance, sentiment, share of voice, and contribution to broader marketing objectives.
• Use platform analytics, Google Analytics, social listening tools, and social media management platforms to evaluate performance.
• Test content formats, messaging, creative approaches, calls to action, and posting cadence to improve performance.
• Translate performance findings into recommendations for content planning, paid social creative, creator recruitment, and landing-page updates.
• Stay current on platform changes, social-search behavior, emerging formats, creator-economy developments, FTC guidance, and evolving audience expectations.

Benefits

• Medical, dental, vision, life, AD&D, accident, critical illness, and disability insurance.
• FSA/HSA options with employer HSA contributions.
• Generous 401(k) match.
• Paid time off, including 11 paid company holidays, 25 PTO days in the first year (prorated), one paid volunteer day, four mental health days, and bereavement leave.
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 annually for certifications.
• Opportunities for paid and discounted travel.
• Flexible work schedule with on-site, remote, and hybrid office opportunities.
• Employee Resource Groups.
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations.
• Paid parental, caregiver, and disability leave.
• Team Member Discount Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed