Social Media & Content Manager

The Paramount Group•Chicago, IL

2h•$70,000 - $75,000•Onsite

About The Position

The Paramount Group is seeking a creative, motivated, and highly organized Social Media & Content Manager to manage and execute social media and content initiatives across its hospitality brands: Paramount Events, eden, fuelgood, and Lake Street Staffing. Reporting to the Director of Marketing & Brand Experience, this hands-on role covers social media management, content creation, event coverage, digital marketing, brand storytelling, and performance reporting. The position is full-time and in-office in Chicago, with regular evening and weekend availability required for events and content coverage. The manager will plan and publish content across multiple platforms, create photography, video, graphics, and written materials, and help maintain each brand’s voice and visual identity. They will collaborate with internal teams and marketing colleagues, support influencer and PR initiatives, maintain digital listings and asset libraries, and use performance data to recommend improvements. The ideal candidate is creative, trend-aware, proactive, adaptable, organized, accountable, and enthusiastic about hospitality.

Requirements

3–5 years of experience in social media management, content creation, and digital marketing.
Strong understanding of Instagram, TikTok, LinkedIn, Facebook, Pinterest, and emerging social platforms.
Demonstrated ability to create engaging short-form video content, including filming, editing, and storytelling.
Strong iPhone photography and videography skills.
Proficiency in Canva and social media editing tools, with a strong eye for design, composition, and visual storytelling.
Excellent copywriting, communication, and organizational skills.
Experience managing multiple social media accounts, content calendars, and competing priorities.
Familiarity with social media analytics and performance reporting.
Must be available to work evenings and weekends as needed for events, content capture, and other business priorities.

Nice To Haves

DSLR photography and videography experience.
Professional photography and camera experience.
Experience in hospitality, restaurants, events, food, or lifestyle brands is strongly preferred.

Responsibilities

Manage day-to-day social media activity across multiple hospitality brands, including content planning, publishing, copywriting, and community engagement.
Conceptualize, capture, edit, and produce photography and video content, including Reels, TikToks, Stories, and other digital content.
Monitor social media trends, platform updates, and creative opportunities, and bring ideas and recommendations to the team.
Develop and maintain content calendars aligned with brand strategies, events, campaigns, and business priorities.
Create on-brand graphics and visual assets using Canva for social media, campaigns, and other marketing initiatives.
Maintain consistent brand voice, visual identity, and storytelling while adapting content to platforms and audiences.
Attend and capture content at catered events, restaurant programming, tastings, photoshoots, and other brand experiences, including evenings and weekends.
Identify opportunities to showcase food, people, events, services, and behind-the-scenes experiences.
Plan and execute content coverage before, during, and after events, including real-time social content when appropriate.
Collaborate with Culinary, Sales, Operations, and other internal teams to identify content opportunities and tell brand stories.
Develop on-brand copy for blogs, email campaigns, websites, and other marketing materials, incorporating SEO best practices.
Support influencer partnerships, PR initiatives, brand collaborations, and special projects.
Manage Eden Market’s digital presence, including product listings, content updates, and promotions.
Maintain accurate brand information and imagery on third-party platforms including The Knot, PartySlate, Zola, and Yelp.
Organize and maintain photography, video, and digital asset libraries for marketing channels.
Collaborate with the Digital Marketing & Creative Manager on content development and execution across digital platforms.
Monitor social media performance, track KPIs, and take ownership of established goals across brands.
Prepare monthly and quarterly performance reports, analyze results, identify improvement opportunities, and provide actionable recommendations.
Contribute creative ideas and strategies to drive brand awareness, audience engagement, and business growth.
Manage projects from concept through execution, including deadlines, results, and proactive progress communication.
Collaborate with the Director of Marketing & Brand Experience to execute marketing strategies, campaigns, and brand initiatives.