Senior Social & Community Manager

Urban Golf Performance•Irvine, CA

5d•Onsite

About The Position

Urban Golf Performance (UGP) is seeking a Senior Social & Community Manager to own its organic social presence end to end. The role combines content creation, community engagement, and analytics to grow UGP’s audience across its locations and demonstrate social media’s impact on the business. The position reports to the Director of Marketing and works with coaches, studio teams, and the marketing team. The manager will develop and execute UGP’s organic social strategy across Instagram, TikTok, Facebook, X, and YouTube; plan a weekly content calendar; and create, edit, and publish platform-native content. The role involves capturing content onsite at UGP studios every week, engaging with the community, adapting successful organic posts for paid advertising, supporting creator and athlete partnerships, and helping coaches develop their social presence. The manager will track and report on social KPIs, including reach, engagement, audience growth, and social-sourced leads and bookings. The role is based onsite in Orange County, California, with regular time at UGP’s Los Angeles studios. The salary range is $75,000 to $90,000. Finalists will complete a short paid project involving two organic posts and one ad created from raw UGP footage within 48 hours.

Requirements

Golf industry knowledge or enthusiasm is required.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
At least 5 years of experience growing social media for a consumer brand, ideally in sports, fitness, wellness, or lifestyle.
Demonstrated record of audience growth and engagement, with results to show.
Fluency across Instagram, TikTok, Facebook, and X, with a strong understanding of each platform’s formats and algorithms.
Strong content strategy skills and the ability to turn brand messaging into a steady flow of platform-native content.
Hands-on video skills using CapCut, Premiere, or similar tools, and the ability to create content independently.
Experience creating social ads, including recutting organic content for Meta.
Comfort with data and growth, and the ability to translate analytics into strategy.
Comfortable on camera and working onsite in a fast-paced, multilocation environment.
Highly organized and self-directed, with the ability to own a channel independently.

Nice To Haves

Experience growing social media for brands in sports, fitness, wellness, or lifestyle.
Your own social following or creator experience.

Responsibilities

Own and drive UGP’s organic social strategy across Instagram, TikTok, Facebook, X, and YouTube, aligned with brand messaging and company growth goals.
Plan and manage a weekly content calendar tied to campaigns, studio events, new locations, and player moments.
Create, edit, and publish platform-native content, including short-form video, photos, and carousels, using CapCut or similar tools.
Capture content onsite at UGP studios every week, including coaching, fitness, recovery, club fitting, and Tour player sessions.
Use AI tools to speed up editing, captioning, versioning, and repurposing while maintaining UGP’s voice.
Manage daily community engagement by responding to comments and direct messages and routing booking and service questions to the appropriate studio.
Turn top-performing organic content into ad variations in partnership with the marketing team.
Support UGP’s creator and athlete partnership program through content capture and amplification.
Help UGP coaches build their social presence by providing simple filming and posting guidance.
Track, analyze, and report on social KPIs, including reach, engagement, audience growth, and social-sourced leads and bookings, to inform strategy and demonstrate impact.