Senior Social & Community Manager

Urban Golf Performance•Irvine, CA

5d•$75,000 - $90,000•Onsite

About The Position

Urban Golf Performance (UGP) is seeking a Senior Social & Community Manager to own the company’s organic social presence from end to end. The role combines content creation, community engagement, and analytics to grow UGP’s audience across its locations, turn successful organic posts into ad creative, and report on social media’s business impact. The position reports to the Director of Marketing and works closely with coaches, studio teams, and the marketing team. The role is based onsite in Orange County, California, with regular time at UGP’s Los Angeles studios. The manager will capture content at UGP studios every week and create and publish platform-native content, including short-form video, photos, and carousels. A finalist must complete a short paid project, turning raw UGP footage into two organic posts and one ad within 48 hours.

Requirements

Golf industry knowledge or enthusiasm is required.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
At least 5 years of experience growing social media for a consumer brand; sports, fitness, wellness, or lifestyle brand experience is preferred.
Proven record of audience growth and engagement, with results that can be demonstrated.
Fluency across Instagram, TikTok, Facebook, and X, with a strong understanding of each platform’s formats and algorithms.
Strong grasp of content strategy and ability to turn brand messaging into a steady flow of platform-native content.
Hands-on video skills using CapCut, Premiere, or similar tools, and ability to create content directly.
Daily use of AI tools as part of a content workflow.
Experience creating social ads, including recutting organic content for Meta.
Analytical skills and ability to translate data into strategy.
Comfort on camera and onsite in a fast-paced, multilocation environment.
Highly organized and self-directed, with the ability to own a channel independently.

Nice To Haves

Experience in sports, fitness, wellness, or lifestyle brands.
A personal social following or creator experience.

Responsibilities

Own and drive UGP’s organic social strategy across Instagram, TikTok, Facebook, X, and YouTube, aligned with brand messaging and company growth goals.
Plan and manage a weekly content calendar tied to campaigns, studio events, new locations, and player moments.
Create, edit, and publish platform-native content, including short-form video, photos, and carousels, using CapCut or similar tools.
Capture content onsite at UGP studios every week, including coaching, fitness, recovery, club fitting, and Tour player sessions.
Use AI tools to speed up editing, captioning, versioning, and repurposing while maintaining UGP’s voice.
Manage daily community engagement by responding to comments and direct messages and routing booking and service questions to the appropriate studio.
Turn top-performing organic content into ad variations in partnership with the marketing team.
Support UGP’s creator and athlete partnership program through content capture and amplification.
Help UGP coaches build their social presence by providing simple filming and posting guidance.
Track, analyze, and report on social KPIs, including reach, engagement, audience growth, social-sourced leads, and bookings, to inform strategy and demonstrate impact.