Senior SEO & AI Search Strategist

Orbit Media Studios • Chicago, IL

4d • Remote

About The Position

Orbit Media Studios is seeking a Senior SEO & AI Search Strategist, internally titled Senior Digital Strategist, to lead SEO, AI search (GEO/AEO), and conversion optimization strategy for B2B brands. Strategists develop and drive long-term website optimization visions, supported by an established process and tools, subject-matter experts, and a team that helps implement strategies. The role works within a squad that typically includes a project manager, writer/editor, and technical and analytics specialists, with additional support from developers, designers, and content implementation specialists. Squads work with up to six mid-market SMB clients, primarily B2B technology companies with ARR of $50M or more.

The Strategist consults with clients to make content-rich websites more discoverable in Google and AI answer engines, including ChatGPT, Perplexity, and AI Overviews, while improving user experience and conversions. The role involves leading client relationships as a trusted expert and peer advisor, developing business-focused content and optimization strategies, earning stakeholder buy-in, guiding team execution, and using data to demonstrate results. Strategists also collaborate with colleagues through a shared, centralized process.

Orbit Media is an award-winning web design, development, and optimization company based in Chicago. The company has designed and built websites since 2001 and describes itself as one of Illinois’ first B Corps, with deep community roots. This position is part of the Optimization unit, which focuses on improving websites after they have been built. The role can be performed remotely from anywhere.

Requirements

• At least 5 years of experience with SEO and conversion topics.
• Experience managing account-facing relationships.
• Technical SEO knowledge, including audits, site architecture, and experimentation.
• Creative SEO skills, including keyword research, content strategy, and linkbait.
• Conversion optimization experience, including testing and analytics.
• AI search optimization knowledge, including Google AI Overviews, ChatGPT, Perplexity, entities, and structured data.
• Curiosity about AI and critical thinking, including testing claims before repeating them.
• Possess or acquire Google Analytics 4 certification.
• Strong organization and deadline management, with the ability to lead others in meeting deadlines.
• Ability to communicate complex ideas simply and kindly.
• Professional writing ability aligned with the AP Style Guide.
• Mastery of Google Workspace, Screaming Frog, Semrush, and Google Tag Manager.
• Working knowledge of an AI visibility tracker such as Profound, Semrush AI Toolkit, or a similar tool.

Nice To Haves

• Front-end web development experience with HTML5, CSS3, and JavaScript.
• Experience with data scraping, advanced spreadsheet use, or other productivity hacks.
• Experience building AI-assisted workflows or tools, such as custom GPTs, Claude projects, Python tools, or APIs, to speed up audits, research, or reporting.
• Samples of past campaign strategy, execution, and outcomes.

Responsibilities

• Consult on SEO, AI search (GEO/AEO), and conversion rate optimization strategy for up to six client brands.
• Lead organic strategy as a credible, trusted expert and serve as a peer advisor, partner, and point of contact for clients.
• Design holistic content strategies tied to specific business goals.
• Build buy-in for strategic plans among in-house specialists, executives, and investors.
• Measure and demonstrate results using data and tools such as GA4, GrowthBook, and Google Sheets automations.
• Track and increase client citations and recommendations in AI-generated answers, alongside organic traffic and conversions.
• Guide team activities across content, code, and analytics.
• Collaborate with other Strategists using a common, centralized process.

Benefits

• Bonuses three times per year based on performance and profitability.
• 15 paid time off (PTO) days and one paid volunteer (VTO) day.
• 12 paid holidays, including a floating holiday, and a paid office closure between Christmas and New Year's.
• Health, dental, and vision insurance.
• Simple IRA with a 3% company match.
• Paid parental leave.
• Options for short-term and long-term disability coverage.
• Identity protection option.
• Budget for professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed