SEO & AI Search Strategist

Universities of Wisconsin•Milwaukee, WI

20h•$60,000 - $70,000

About The Position

The SEO & AI Search Strategist develops and implements search optimization strategies to improve the discoverability, accessibility, and performance of UWM’s digital content across traditional search engines and emerging AI-powered search platforms. As the university’s subject matter expert for SEO and AI search, the position provides content recommendations, analytics insights, and best-practice guidance to improve how audiences discover and engage with UWM content. The role collaborates with Marketing & Communications’ Marketing, Web, and Communications teams, schools and colleges, and campus units to strengthen UWM’s digital presence and support institutional priorities. Marketing & Communications (MarComm) builds the UWM brand by sharing stories of student and faculty success, fostering enrollment and retention, supporting University Advancement, and helping campus units tell their stories.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, English, Information Science, or a related field.
Four years of progressively responsible experience developing and implementing SEO, digital content strategy, or organic search optimizations.
Experience analyzing website performance data and applying insights to improve digital content and user experiences.

Nice To Haves

Knowledge of technical SEO, on-page optimization, content strategy, and search performance measurement.
Experience developing SEO and AI search optimization strategies, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and optimization for large language model (LLM) platforms.
Experience using analytics and SEO tools such as Google Analytics 4, Google Search Console, Data Studio, Scrunch, or comparable platforms.
Ability to write and optimize web content for SEO and AI search, including content that meets search intent and supports organic search visibility.
Ability to communicate complex SEO and AI search concepts and present strategies, recommendations, and performance insights to technical and non-technical audiences.
Experience leading and managing projects involving content writers, web developers, marketing teams, and other stakeholders to achieve digital content and search optimization goals.
Understanding of structured data, schema markup, entity optimization, topical authority, and E-E-A-T principles.

Responsibilities

Develop and lead SEO and AI search optimization strategies to improve UWM’s digital discoverability.
Lead and manage SEO and AEO optimization projects, including establishing priorities, coordinating stakeholders, and ensuring timely implementation.
Conduct keyword, topic, entity, and prompt research to identify search-visibility opportunities.
Establish best practices for optimizing content across search engines, AI-powered platforms, and emerging discovery channels.
Recommend improvements to website content, information architecture, accessibility, and discoverability for SEO and AEO.
Write, edit, and optimize web content using SEO best practices, including keyword targeting, metadata, and content structure.
Conduct website and content audits to identify opportunities to improve search performance, user experience, and AI-powered search visibility.
Develop measurement frameworks and reporting strategies for SEO and AI search performance.
Analyze search, website, content, and conversion data using Google Search Console and Google Analytics to identify trends and optimization opportunities.
Translate performance insights into actionable recommendations for digital content.
Serve as UWM’s subject matter expert for SEO, AEO, GEO, and AI search optimization, and provide training to MarComm team members and campus units.
Collaborate with MarComm teams, schools and colleges, and campus units to integrate search best practices into subsites.
Develop training to build web content editors’ SEO and AEO skills.
Develop resources and standards that support UWM web governance and consistent implementation of SEO and AI search optimization practices across campus.