Senior SEO & AI Search Strategist
About The Position
Orbit Media Studios is seeking a Senior SEO & AI Search Strategist, internally titled Senior Digital Strategist, to lead SEO, AI search (GEO/AEO), and conversion optimization strategy for B2B brands. Strategists develop and drive long-term website optimization visions, supported by a defined optimization process and tools, experienced subject matter experts, and a team that helps execute strategies. The role works within a squad that typically includes a project manager, writer/editor, and technology and analytics specialists, with additional support from developers, designers, and content implementation specialists. Squads serve up to six mid-market SMB clients, mostly B2B technology companies with ARR of $50M or more. The team improves content-rich websites to increase discoverability in Google and AI answer engines such as ChatGPT, Perplexity, and AI Overviews, while improving user experience and conversions. This strategist consults with clients, leads organic strategy as a trusted expert, advises client partners, develops business-focused content strategies, earns stakeholder buy-in, demonstrates results with data, and guides cross-functional teams. The position is remote and can be performed from anywhere. Orbit Media is an award-winning web design, development, and optimization company based in Chicago, and its Optimization unit focuses on improving websites after launch through long-term strategic planning and execution.
Requirements
- At least 5 years of experience with SEO and conversion topics.
- Experience with account-facing relationship management.
- Technical SEO experience, including audits, site architecture, and experiments.
- Creative SEO experience, including keyword research, content strategy, and linkbait.
- Conversion optimization experience, including varied testing and analytics.
- AI search optimization knowledge, including Google AI Overviews, ChatGPT, Perplexity, entities, and structured data.
- Curiosity about AI combined with critical thinking and a practice of testing claims before repeating them.
- Possess or acquire Google Analytics 4 certification.
- Strong organization, deadline management, and ability to lead others to meet deadlines.
- Ability to communicate complex ideas simply and kindly.
- Professional-level writing aligned with the AP Style Guide.
- Mastery of Google Workspace, Screaming Frog, Semrush, and Google Tag Manager.
- Working knowledge of an AI visibility tracker such as Profound, Semrush AI Toolkit, or a similar tool.
Nice To Haves
- Front-end web development experience with HTML5, CSS3, and JavaScript.
- Experience with data scraping, spreadsheet techniques, or other productivity hacks.
- Experience building AI-assisted workflows or tools, such as custom GPTs, Claude projects, Python, or APIs, to accelerate audits, research, or reporting.
- Samples of past campaign strategy, execution, and outcomes.
Responsibilities
- Consult on SEO, AI search (GEO/AEO), and conversion rate optimization strategy for up to six client brands.
- Lead organic strategy as a credible and trusted expert.
- Serve as a peer advisor, partner, and trusted contact in client relationships.
- Design holistic content strategies that achieve specific, business-relevant goals.
- Build support for strategic plans among in-house specialists, executives, and investors.
- Measure and demonstrate results using data and tools such as GA4, GrowthBook, and Google Sheets automations.
- Track and grow how often clients are cited and recommended in AI answers, alongside organic traffic and conversions.
- Guide the work of team members and specialists in content, code, and analytics.
- Collaborate with other Strategists through a shared, centralized process.
Benefits
- Performance- and profitability-based bonuses three times per year.
- 15 paid time off (PTO) days and one paid volunteer (VTO) day.
- 12 paid holidays, including a floating holiday, and a paid office closure between Christmas and New Year's.
- Health, dental, and vision insurance.
- Simple IRA with a 3% employer match.
- Paid parental leave.
- Options for short-term and long-term disability coverage.
- Identity protection option.
- Budget for professional growth.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
