SEO/AI Search Speclaist

Deploy•Birmingham, AL

About The Position

DEPLOY is hiring an SEO/AI Search Specialist for a fast-growing digital agency that delivers design, development, data, and technology solutions for leading brands. The specialist will support the SEO and AI Search team in improving organic rankings, website health, and site authority across a portfolio of client accounts. The work spans content and technical SEO, including keyword research, on-page optimization, site audits, and performance reporting. This role is suited to someone who is organized, curious, eager to learn, and comfortable taking initiative while managing multiple client engagements. The specialist will collaborate with SEO strategists, developers, designers, content specialists, and project managers, while also working independently. They will use AI tools thoughtfully to support research, analysis, and drafting, applying human judgment and quality control to all deliverables.

Requirements

0–2 years of experience in SEO, digital marketing, or a related field; internships and personal projects count.
Strong organization, attention to detail, time management, and ability to plan, prioritize, and follow through across multiple projects and deadlines.
Curiosity and a desire to learn, ask questions, try new things, and take on responsibilities.
Enthusiasm for using AI tools, with an understanding that AI supports rather than replaces human expertise, creativity, and judgment.
Understanding of SEO best practices, including keyword research, on-page optimization, and basic technical SEO concepts.
Familiarity with SEO and analytics tools such as Google Search Console, GA4, Screaming Frog, SEMrush, Moz, or similar.
Comfort working with spreadsheets and data.
Excellent written and verbal communication skills.
Adaptability, comfort with autonomy and flexibility, and ability to manage details while seeing the big picture.

Nice To Haves

Copywriting or content creation experience.
Familiarity with a CMS such as WordPress, Webflow, Shopify, or Sanity.
Exposure to structured data or schema markup.
Agency experience or experience supporting multiple clients at once.

Responsibilities

Conduct keyword research and competitive analysis to identify opportunities for client websites.
Perform on-page SEO optimizations in content management systems, including H1s, title tags, meta descriptions, alt text, and internal links.
Update and create pages in CMS platforms using provided copy documents.
Write and implement structured data using Schema.org/JSON-LD with guidance from senior team members.
Support AI search optimization and develop strategic, user-focused content recommendations.
Scan and audit clients’ digital presence to identify opportunities for improvement.
Identify and help resolve technical SEO issues in websites and CMS platforms.
Run site crawls and monitor site health using SEO tools.
Manage and prioritize tasks across multiple client engagements, keeping work organized and on schedule.
Monitor and analyze SEO performance, and help build dashboards and reports.
Translate data into clear, actionable insights for the SEO team and client-facing reports.
Collaborate with Content, Development, and Client Strategy teams, contributing ideas and working independently as needed.
Stay current on SEO trends, algorithm updates, and AI-driven search developments.
Experiment with AI tools to support research, analysis, and drafting, while applying human review and quality control.
Take on new tasks and stretch projects proactively, and share learnings with the team.
Perform additional duties as assigned.