Search Engine Optimization (SEO) Specialist

Staples Canada•Framingham, MA

About The Position

The SEO Specialist helps drive organic search visibility, relevance, and performance across Staples’ websites. The role combines on-page and technical SEO expertise with data-driven insights to identify opportunities, improve the customer experience, and support long-term organic growth. The specialist partners with content, product management, UX, engineering, analytics, and digital site experience teams to embed SEO best practices across websites, pages, and templates. The position monitors SEO performance and trends, identifies and prioritizes optimization opportunities, assesses technical SEO standards, and collaborates with teams to improve content and site experience. It also validates technical requirements and performance after deployments, presents reports and recommendations to stakeholders, serves as an SEO subject-matter expert, and leads portions of SEO projects. The role calls for staying current on search trends and tools while coordinating work across teams to support consistent, scalable execution.

Requirements

3+ years of specialized SEO experience managing organic search performance for eCommerce or service-based websites.
Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog.
Experience conducting keyword research, optimizing content, and completing technical SEO audits.
Solid understanding of HTML, JavaScript, and structured data markup.
Strong knowledge of Google algorithm updates and organic search ranking factors.
Experience analyzing SEO metrics and developing actionable recommendations based on performance data.
Demonstrated ability to work cross-functionally with engineering, product management, analytics, content, and marketing teams to manage competing priorities and deliver scalable solutions.
Self-starting, collaborative approach and ability to manage multiple priorities in a fast-paced environment.
Strong attention to detail, organization, and project management skills.
Ability to prioritize work effectively and follow initiatives through to resolution.
Problem-solving mindset, including asking thoughtful questions, developing hypotheses, and using data to validate conclusions.
Comfort working with performance data, trends, and experimentation and translating insights into action.
Strong communication and writing skills, including tailoring recommendations for technical and nontechnical audiences.
Ability to influence without direct authority and build alignment across product, content, UX, engineering, analytics, and marketing teams.
Strong ownership and initiative, including proactively identifying issues, documenting decisions, and driving work forward.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Information Systems, Computer Science, or a related field, or an equivalent combination of training and experience.
Experience improving SEO performance for print-related products or services.
Experience improving local SEO performance through Google Business Profile management and optimization.
Relevant certifications or credentials, such as Google Analytics, BrightEdge, Conductor, or GA4 skill badges.

Responsibilities

Monitor and analyze SEO performance, trends, and key metrics using industry-standard tools, and turn findings into actionable recommendations.
Identify and prioritize opportunities involving keyword optimization, page structure, internal linking, content development, and metadata.
Partner with product management, content, UX, and digital site experience teams to integrate SEO best practices into new templates and existing page designs.
Evaluate site adherence to technical SEO standards, including crawlability, indexability, structured data, and search engine accessibility.
Collaborate with content teams to expand keyword relevance and improve the organic search impact of PR, social, product, and promotional content.
Work with engineering and platform teams to validate technical SEO requirements and measure performance after deployment.
Prepare and present SEO performance reports, project updates, recommendations, and business cases to stakeholders and leadership.
Serve as an SEO subject-matter expert for internal teams and external partners or vendors.
Stay current on search trends, algorithm updates, ranking factors, and emerging SEO tools to adapt strategy.
Lead portions of SEO projects, coordinate work across teams, and review deliverables to support consistent execution and scalable results.