Search Engine Optimization (SEO) Manager

Ovative Group•Minneapolis, MN

1d•$90,000 - $132,000•Hybrid

About The Position

Ovative Group is seeking a Search Engine Optimization (SEO) Manager to lead enterprise SEO programs and client relationships. The role combines performance-driven SEO strategy and execution, client relationship management, and team leadership. The manager will develop and manage organic search programs, including technical and on-page optimization, content strategy, local search, off-page work, reporting, and the application of evolving AI search behaviors. They will collaborate with client implementation teams and communicate program performance to stakeholders from day-to-day contacts through C-suite audiences. The manager will own and grow relationships with some of Ovative Group’s largest clients, define program objectives and KPIs, manage projects and client communications, and guide stakeholders toward effective strategies and measurement. They will also lead and develop direct reports, provide feedback, review work, support recruitment and training, and foster a culture of communication and development. The position offers a hybrid arrangement: work from the Minneapolis, Chicago, or New York office on set days each week, with the option to work remotely on other days. Applicants must be authorized to work in the United States full time without current or future visa sponsorship. The annual compensation range is $90,000 to $132,000, inclusive of an annual bonus opportunity equal to 20% of base salary.

Requirements

At least 5 years of experience directly responsible for enterprise-level SEO programs.
A proven track record of driving strong positive results through SEO programs.
Excellence in performance-based, direct-response SEO strategies.
Experience with analytics tools, including Adobe Analytics, Google Analytics 4, Google Search Console, and server log analysis.
Experience with visibility monitoring, auditing, keyword research, and other analysis tools; examples include STAT, Conductor/BrightEdge, DeepCrawl, Screaming Frog, Botify, Adwords, Ahrefs, and SEMrush.
Deep understanding of critical crawling, indexing, and rendering factors.
Understanding of schema.org structured markup, page-speed optimization, and other scalable technical SEO tactics.
Experience with local search optimization platforms such as Yext or Rio.
Experience optimizing websites to be eligible, accessible, and trusted sources for AI-generated answers, summaries, and recommendations.
At least 1 year of experience managing direct reports.
Legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship.

Nice To Haves

Ability to write and read code, such as HTML and JavaScript.
Previous experience with enterprise SEO programs, performance marketing, retail, or eCommerce.
Understanding of paid search platforms, strategies, and tactics.

Responsibilities

Develop and execute high-impact SEO strategies to grow client organic search performance.
Lead day-to-day SEO program management for an enterprise client portfolio, including program strategy and roadmap management.
Conduct technical audits and optimizations for large websites, including sites with more than 100,000 pages.
Manage on-page optimization, including keyword research, metadata development, and internal linking.
Develop and execute content strategies, including content audits and gap analyses.
Optimize local search programs across websites, partners, and tools such as Yext and Google Business Profile.
Automate reporting views in analytics platforms and deliver useful weekly and monthly performance insights.
Manage off-page optimization, including link building, link reclamation, and outreach.
Collaborate with client-side development, product/UX, and content teams to define requirements and solutions for SEO recommendations.
Navigate ambiguity and large organizations to drive implementation and maximize the impact of SEO work.
Analyze and communicate program performance at granular levels to audiences ranging from day-to-day stakeholders to C-suite leaders.
Own, manage, and grow relationships with some of Ovative Group’s largest clients.
Define client program objectives, tactics, and KPIs; deliver client communications; and manage project status and progress against initiatives.
Translate changing AI search behaviors into actionable guidance, roadmaps, and measurable outcomes for stakeholders.
Build client trust and credibility and influence stakeholders to evolve strategies and measurement approaches.
Lead, manage, and develop direct reports and other team members through feedback, deliverable reviews, strategy support, and removal of roadblocks.
Conduct regular development check-ins, including quarterly 360-degree feedback sessions.
Manage, train, and support recruitment efforts for new team members.
Foster open communication and 360-degree feedback, and help direct reports achieve quarterly, annual, and long-term goals.

Benefits

Annual bonus opportunity of 20% of base salary.
Health insurance options, including same-sex partners.
Family formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs.
Monthly stipend for mobile phone and data plan.
Generous paid vacation policy.
401(k) match program.
Sabbatical program.
Charitable giving through time and a financial match program.
Frequent paid travel to the Minneapolis headquarters for company, team, and in-person collaboration events.
Access to office spaces in Minneapolis, New York City, and Chicago.
Shenanigan’s Day.