Search Engine Optimization Specialist
About The Position
The Search Engine Optimization (SEO) Specialist is a key contributor to Buckle’s Digital Marketing Team. This teammate improves the discoverability and performance of Buckle’s retail website and other brand-related platforms, and optimizes for current search standards to improve brand awareness, traffic, and revenue. The role works with the Senior SEO Strategist and other Marketing Teammates on SEO and site-search initiatives, technical site performance, and search-related opportunities across digital platforms. It includes researching, monitoring, and communicating performance and trends, as well as providing a positive customer experience and contributing to team spirit. Special projects and other duties may be assigned. This job has no supervisory responsibilities.
Requirements
- Bachelor's degree required.
- Two to three years of hands-on SEO experience.
- Understanding of Google Analytics (GA4), Google Search Console (GSC), Google Ads, and related analytics and search platforms.
- Ability to meet the physical demands of the role, including frequently lifting and/or moving up to 25 pounds.
- Ability to operate a motor vehicle and complete errands based on business needs.
Nice To Haves
- A degree in Marketing or a related field is preferred.
- Experience with Microsoft Office products, notably Excel, is a plus.
- Experience in technical recommendations and strategies for website builds, website development, and related skills is a plus.
Responsibilities
- Work with the Senior SEO Strategist on assigned SEO and search duties, including updating page metadata and links, refreshing on-page content based on research, and identifying potential website technical optimizations.
- Provide keyword research for campaigns and content opportunities, and present actionable insights and next steps.
- Research and recommend new growth opportunities related to organic search and shopping.
- Monitor algorithm changes and eCommerce SEO trends to identify and implement opportunities for innovation and improvement.
- Coordinate SEO efforts with marketing calendars, promotions, and product launches.
- Partner with Marketing Teammates to identify search opportunities across social media, video, artificial intelligence, and related platforms.
- Conduct regular site audits to identify crawl, indexing, speed, and mobile usability issues, and partner with IT and web teams to implement fixes.
- Assist in developing SEO requirements for new digital features, site enhancements, and redesigns.
- Research and track performance KPIs, including search traffic, bounce rate, conversion rate, and keyword rankings, and communicate performance and trend updates to stakeholders.
- Perform job duties with a high level of customer service while contributing to a positive team spirit.
- Complete special projects and other duties as assigned.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
