Senior SEO Strategist

OuterBox•Akron, OH

13h•$85,000 - $92,000

About The Position

The Senior SEO Strategist creates and executes integrated search engine optimization strategies to improve relevant traffic and search rankings and drive qualified leads and/or sales for clients. The role is part of the Integrated Strategy Team and works closely with the Paid Search team and Integrated Strategy Lead to develop strategies aligned with client goals. It is client-facing and involves collaboration across departments. As a senior teammate, the role also mentors and trains others in the department. The strategist measures and reports on SEO, AEO, and GEO performance; analyzes competitors and industry trends; manages client budgets, scopes, workloads, and priorities; and uses approved SEO and AI tools to research, analyze, report, and develop deliverables in accordance with company guidelines. The role owns client relationships, strategy, and execution for applicable single-channel customers, is accountable for client, team, and company targets, and proactively identifies and addresses SEO challenges. It also supports junior teammates through training, mentorship, feedback, and knowledge sharing, while contributing to a collaborative culture of continuous learning. The work primarily involves sitting at a desk and using a computer for extended periods, with occasional light physical activity such as carrying equipment or setting up presentations. It requires sustained mental focus and the ability to work under pressure. Candidates must be located in the USA; the company cannot sponsor or take over sponsorship of an employment visa.

Requirements

Four or more years of experience preferred; demonstrated exemplary performance may supersede the experience requirement.
Experience training and mentoring others in SEO.
Solid understanding of leveraging and optimizing search intent throughout the consumer or buyer journey.
Experience working and communicating with enterprise-level clients.
Critical-thinking, problem-solving, and troubleshooting skills.
Strong verbal and written communication skills, including the ability to communicate with clients and teammates in an approachable and credible manner.
Organizational skills and the ability to manage and prioritize multiple projects with urgency.
Basic understanding of conversion optimization.
Expertise using spreadsheet functions and formulas to analyze data, identify trends, and summarize findings.
Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge, and other website analytics and marketing applications.
Basic HTML, CSS, and CMS experience, including platforms such as WordPress, Magento, Shopify, Big Commerce, or Modx.
SEO experience with large, consumer-facing national websites of 1,000 or more pages.
Experience collaborating with development teams to troubleshoot, test, and resolve technical SEO issues and improve site health and search positions.
Consultative, analytical background through agency work or freelance contracts.
Must be located in the USA.
Must be able to work without employment visa sponsorship.

Nice To Haves

Four or more years of experience; exemplary performance may substitute for this preference.

Responsibilities

Plan, develop, and execute advanced integrated SEO strategies tailored to client needs, budgets, and timelines.
Measure and report SEO, AEO, and GEO performance, including traffic, rankings, conversion quality, and trends, to clients through email, phone calls, and in-person meetings.
Collaborate with the immediate team and other departments on integrated marketing strategies aligned with client business goals.
Apply knowledge of client business priorities to develop strategies that deliver qualified leads and/or sales.
Use Claude Desktop and other approved AI tools for research, analysis, reporting, and deliverable development while following company guidelines for AI and client data use.
Conduct competitor analyses to identify industry trends, best practices, and opportunities for improvement.
Develop, implement, and monitor budgets, including managing surplus and overage balances.
Meet expectations for timelines, communication, results, and meaningful deliverables, contributing to company and team retention goals.
Build and maintain client relationships through confident, trustworthy communication.
Develop business acumen by learning client industries, following trends, and using insights to inform innovative strategies.
Meet and report on individual performance and portfolio targets weekly or monthly.
Collaborate with the Lead and integrated strategy team and other colleagues to manage scopes, workloads, budgets, and client priorities.
Stay current on digital marketing trends, Google algorithm changes, and industry updates; pursue ongoing learning through independent study and BSchool training, and share insights.
Use SEO tools such as Screaming Frog, Lumar, Ahrefs, Brightedge, Accuranker, and AccuLLM to develop and evaluate optimization strategies.
Work flexibly in a dynamic and changing environment.
Provide guidance, training, mentorship, constructive feedback, and SEO knowledge to junior team members and peers.
Encourage open communication and contribute to a collaborative team culture of continuous learning and improvement.
Identify and address SEO issues proactively, escalating risks that could affect performance, results, or relationships.
Develop innovative solutions to SEO challenges and handle complex technical SEO issues, including site architecture, JavaScript rendering, and mobile optimization.
Own client relationships, strategy, and execution for single-channel customers, when applicable.
Perform other duties as assigned.