Website & SEO Strategist

Haley Automotive Group•Richmond, VA

14h•$60,000 - $75,000•Hybrid

About The Position

Haley Automotive Group is seeking a highly analytical, hands-on digital marketer to improve website performance, organic search growth, and the digital customer experience across an assigned group of dealership websites. As Haley brings SEO in-house, this role owns website management, SEO/GEO, and paid media strategy and execution for its assigned stores. Two Website & SEO Strategists will each oversee their own stores and work together to maintain consistent standards and strategy across Haley’s sites. The role combines strategy with hands-on execution, including technical audits, content creation, local search, AI-driven search visibility, analytics, and paid media optimization. It is not a people-management position, but it requires leadership through influence, deep expertise, and a proactive approach to improving marketing performance and the digital customer journey. The position is hybrid, with the majority of time spent in stores or the office. Occasional travel to dealership locations may be needed.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Automotive experience.
At least 3 years of experience in digital marketing, analytics, or performance strategy roles.
Deep expertise in SEM, SEO, GA4, and website optimization.
Strong analytical ability to interpret complex data and provide strategic direction.
Experience working with vendors and cross-functional stakeholders.
Ability to work independently in a remote environment.

Responsibilities

Own website performance, SEO/GEO, and paid media strategy and execution for assigned dealership websites in partnership with leadership.
Serve as the primary internal expert for GA4 and ensure accurate tracking, reporting, and actionable insights.
Perform hands-on SEO, including keyword research, on-page optimization, technical SEO, content creation, and schema markup.
Conduct ongoing technical SEO audits and resolve issues involving crawlability, indexation, site speed, and Core Web Vitals.
Create and optimize website content for sales and fixed operations, including model, inventory, service, parts, and body shop pages that reflect each store’s local community.
Improve visibility in AI-driven search through structured content and citation-friendly page structure.
Manage local SEO for assigned stores, including Google Business Profiles, citations, and listing accuracy.
Evaluate and optimize the end-to-end digital customer experience, identifying user experience and conversion rate optimization opportunities.
Provide strategic direction for paid media campaigns, including audience targeting, budget allocation, and messaging.
Use GA4 and CRM data to report how marketing activity connects to leads, sales, service appointments, and ROI.
Ensure website content, pricing, offers, and disclaimers follow OEM guidelines and FTC requirements.
Partner with website platform providers and vendors to implement updates, resolve issues, and align work with business goals.
Collaborate with the other Website & SEO Strategist to share best practices, maintain consistent SEO standards, and provide backup coverage across Haley websites.
Use AI tools to scale SEO and content work while maintaining accuracy, quality control, and brand consistency.
Continuously test, measure, and optimize digital initiatives to improve performance.