GEO & SEO Strategist (Remote US)

Directive•Irvine, CA

2d•$75,000 - $95,000•Remote

About The Position

The GEO & SEO Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The role supports Enterprise clients and requires a deep understanding of its service line and how it affects other areas of business in order to create holistic marketing strategies. Internally, the position is titled Account Strategist, Content & SEO. Strategists use project phases, client marketing goals, current and historical campaign performance, available data, and Directive best practices to build and refine strategies that achieve client goals. They manage execution with internal teams and clients, coordinate deliverables, communicate progress and roadblocks, report on performance, and identify opportunities to grow client accounts.

Requirements

A proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
Ability to analyze website traffic and SEO metrics using tools such as Google Analytics.
Strong communication skills and comfort with client-facing work and owning relationships with key stakeholders.
Strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
Proven organizational, project-management, and time-management skills.
Genuine enthusiasm for digital marketing, SEO, and content.
Agency experience.
B2B technology and/or SaaS experience.
Interest in staying current with industry trends, including learning how AI and automation can enhance marketing and operations.

Responsibilities

Create, implement, optimize, and revise custom client strategies using client goals, campaign performance, historical results, and Directive best practices.
Apply practices including LTV:CAC modeling, Customer Generation, Share of SERP, and content production.
Develop creative briefs and content campaign ideas informed by competitor and audience insights.
Use available data to set client goals, obtain Associate Director approval, and present approved goals to clients alongside the Associate Director.
Ensure planned strategies are executed by clarifying task ownership and tracking progress toward goals.
Use Asana to manage projects, delegate tasks to team members and clients, and ensure tasks are completed on time.
Partner with Project Managers where present to create and assign tasks, meet due dates, and communicate status to clients.
Work with content writers and designers to deliver content campaigns on time and ensure quality meets client standards.
Build client relationships and serve as the main interface between clients and the internal team.
Communicate proactively with clients about deliverable timelines, goal progress, and account needs through shared channels such as Slack and regular meetings.
Communicate roadblocks, account-growth opportunities, and client account changes to internal leadership.
Report strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.
Monitor NSM attainment, MRR retention, and client satisfaction goals.
Identify opportunities for client growth through cross-selling, upselling, expansion into other service lines, and referrals.

Benefits

Medical, dental, vision, disability, and life insurance coverage for employees and their families.
A 100% employer-paid plan for the employee and a 50% employer contribution for dependents.
Access to certified therapists through Spring Health and a Headspace membership.
Gympass membership.
Unlimited PTO with a two-week minimum.
Paid company holidays, birthday off, and end-of-year company recharge from December 24 through January 1.
Paid parental leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure, increasing in total amount over time.
Annual anniversary trip with peers and executive leadership.