SEO/GEO Technical Analyst
About The Position
The SEO/GEO Technical Analyst helps clients improve organic search visibility by identifying technical opportunities, diagnosing website issues, and developing solutions that strengthen crawlability, indexability, and discoverability across traditional search engines and AI-powered search experiences. The role works closely with SEO Content Specialists, client development teams, and cross-functional service team members to turn technical insights and performance data into actionable strategies. The analyst conducts technical audits and website analysis; evaluates technical performance factors such as Core Web Vitals, page speed, mobile usability, JavaScript rendering, and structured data; and advises on complex issues including migrations, replatforms, URL changes, duplicate content, canonicalization, index bloat, and crawl budget. The role also monitors organic search results, communicates findings and recommendations to clients, contributes to performance reporting, and stays current with search algorithm updates, AI developments, and emerging technologies. This is a hybrid role. The team typically works in the office two to three days per week and remotely on the remaining days. The position is based around the Raleigh, North Carolina area, with prospective applicants outside the area encouraged to ask about assistance getting there.
Requirements
- Bachelor's degree.
- At least 1 year of professional experience in technical SEO.
- Analytical and technical problem-solving skills, including the ability to investigate complex challenges, identify root causes, and develop practical solutions.
- Interest in how websites are built, structured, and rendered, and curiosity about the technology behind search.
- Ability to connect technical findings and performance data to business objectives and prioritize recommendations for meaningful results.
- Ability to explain technical concepts clearly and collaborate with technical and nontechnical audiences.
- Curiosity about AI, search technology, and emerging tools, and willingness to explore ways to improve work.
Responsibilities
- Conduct technical SEO/GEO audits and ongoing website analysis to identify opportunities involving crawlability, indexability, rendering, site architecture, internal linking, and search engine accessibility.
- Analyze website performance, including Core Web Vitals, page speed, mobile usability, JavaScript rendering, and other factors that influence search visibility.
- Provide guidance on website migrations, replatforms, domain consolidations, URL structure changes, duplicate content, canonicalization, index bloat, crawl budget, and other technical challenges.
- Analyze structured data and schema markup to help search engines understand website content and improve eligibility for enhanced search experiences.
- Evaluate accessibility and discoverability across traditional search engines and AI-powered search experiences, including opportunities in AI Overviews and generative search platforms.
- Partner with SEO Content Specialists to turn technical findings, competitive research, and performance data into cohesive SEO/GEO strategies.
- Collaborate with client development teams to communicate technical recommendations, troubleshoot implementation challenges, and guide prioritized improvements.
- Monitor organic search performance using tools such as Google Analytics, Google Search Console, website crawlers, and third-party SEO platforms.
- Analyze search performance trends, diagnose fluctuations, and identify opportunities to improve organic visibility and client results.
- Contribute to monthly SEO/GEO performance reports and communicate technical findings, results, and recommendations to clients.
- Build client relationships by preparing meeting agendas and follow-ups, participating in client calls, helping organize client visits, and proactively communicating about account strategy.
- Stay informed about search engine algorithm updates, AI advancements, and emerging search technologies to identify opportunities and adapt client strategies.
- Use AI tools and emerging technologies for research, analysis, problem-solving, and workflow efficiency.
- Collaborate with cross-functional service team members to support cohesive strategies for shared clients.
- Perform other duties as needed, including keyword research, competitor analysis, authority-building efforts, or ad hoc technical and performance analysis.
Benefits
- Hybrid work environment and core office hours supporting work-life integration.
- Workspace designed for collaboration, focused work, and downtime.
- 20 days of paid time off, with incremental increases as an employee's career progresses.
- 10 paid holidays.
- Comprehensive physical and mental health benefits; the company covers 100% of employee medical and dental costs.
- Paid disability insurance and life insurance.
- Monthly education bonus.
- Training and mentorship programs for personal and professional growth.
- Team lunches twice per quarter.
- Quarterly team-building events.
- Fully stocked kitchen and catered weekly lunch.
- Eco-friendly office with an onsite gym and game room.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
