Sr. Technical GEO/SEO Specialist

Borrowell

4d • Remote

About The Position

Borrowell is seeking a Sr. Technical GEO/SEO Specialist to lead how Canadians discover the company through search engines and AI answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews. The role owns Borrowell’s organic and AI visibility strategy end to end, combining technical expertise, content strategy, and user experience. The specialist will work with Engineering and cross-functional partners to create content that people and answer engines trust and cite, drawing on member stories and Borrowell’s proprietary data insights.

Borrowell is a Canadian financial technology company that provides credit monitoring, personalized financial insights, Credit Builder, rent reporting, and financial product recommendations. The company is remote-first across Canada, with an office in Toronto. This position is remote, but requires attendance at in-person meetings and team-building events. Candidates must be physically located in Ontario, British Columbia, or Alberta. Employment is conditional on clearing a credit and criminal record check.

Requirements

• At least 3 years of experience in a technical SEO, GEO, or content role.
• A track record of scaling content to meet business objectives and KPIs such as traffic, signups, or revenue.
• Experience turning complex topics and data into clear, compelling stories across formats, ideally related to YMYL themes.
• A clear point of view on how answer engines choose sources and how to measure and improve citations.
• Data and technical fluency with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, an LLM visibility tool such as Profound, a BI tool such as Looker, JavaScript rendering, crawl tools, and schema.
• Ability to use developer tools to diagnose issues independently.
• Must be physically located in Ontario, British Columbia, or Alberta.
• Must clear a credit and criminal record check as a condition of employment.

Nice To Haves

• Experience at a fintech, financial services company, startup, or scaleup.
• Experience with a headless CMS such as Contentful or modern JavaScript frameworks.
• Experience with bilingual English/French websites.

Responsibilities

• Own Borrowell’s SEO and GEO strategy and roadmap.
• Set priorities and track rankings, AI citations, and share of voice across search and answer engines.
• Ensure the website follows technical best practices for crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema or markup across English and French pages.
• Design topic clusters, internal linking, and scalable page templates, including product and comparison pages, so answer engines can extract and cite content.
• Work cross-functionally to surface member stories and proprietary data insights and turn them into articles, reports, and newsworthy stories that earn citations.
• Stay current on developments in search, AI answer engines, social platforms, and content marketing, and bring new ideas and best practices to the team.

Benefits

• Comprehensive medical, dental, vision, and paramedical health benefits for the employee and their family, including additional yearly coverage for psychotherapists and massage therapists.
• Virtual benefits offering 24/7 access to nurses, doctors, and mental health professionals.
• Maternity and parental leave top-up for new parents.
• Work-from-home reimbursement, with equipment provided and reimbursement available for additional workplace items.
• Annual reimbursements to support learning through the Employee Development Benefit.
• One paid volunteer day per year through the Givewell Benefit.
• Flexible working hours and a flexible vacation policy.
• Full benefits package in addition to base salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed