SEO & Website Optimization Specialist (SEO / GEO · Technical · Analytics)

Improvado•, (Multiple States)

8d•$70,000 - $84,000•Remote

About The Position

Improvado is seeking a technical specialist to own the end-to-end performance of its website, including organic and AI-search visibility, technical health, and conversion of visitors into pipeline. This hands-on, analytics-driven role combines technical SEO and generative engine optimization (GEO), website optimization and experimentation, measurement, and input into product positioning and messaging. The specialist will work with engineering, design, marketing, and other stakeholders in a distributed team.

Requirements

At least 3 years of experience in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience with GA4, Google Search Console, and BI or dashboard tools such as Looker Studio or Superset; ability to build reports and draw conclusions from data.
Proficiency with SEO tools such as Ahrefs, Semrush, Screaming Frog, or equivalents.
Ability to work effectively with developers, designers, and marketers in a distributed team.
Analytical, curious, and driven by measurable outcomes.
Self-directed and comfortable owning a channel without heavy supervision.
Clear communication skills across time zones.

Nice To Haves

B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.

Responsibilities

Own the website’s technical health, including crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the website for AI search so Improvado is understandable, citable, and recommended by ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility across traditional and AI search and turn findings into prioritized fixes.
Improve page performance, user experience, templates, and conversion paths such as demo requests, sign-ups, and high-intent pages.
Plan and run A/B tests and other experiments involving templates, layouts, and messaging, and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack, including CMS, CDN, caching, and tracking.
Build and maintain dashboards connecting organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality, including events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to identify growth opportunities and report findings in a clear, decision-ready form.
Use search demand, AI visibility, and on-site behavior data to guide positioning, messaging, and landing-page strategy.
Work with stakeholders to ensure website content reflects ICP needs and product value propositions.