Senior Retail Marketing Manager, LATAM
About The Position
Ōura is seeking a results-driven Senior Retail Marketing Manager to lead Latin America retail marketing activities and partnerships with key retail partners and distributors, including Falabella, Liverpool, Mercado Libre, and Amazon. The role serves as the primary marketing liaison for regional partners, building and strengthening relationships while delivering marketing plans within budget. It calls for strategic thinking, strong project management, and close collaboration with Sales, Marketing, GTM, Sales Operations, and external partners to execute programs that support customer acquisition and retention and meet business goals and KPIs. The manager will track and optimize program performance, use data to guide decisions, and continually improve processes and tools. The position reports to the Director of Retail Marketing, requires frequent travel to meet key accounts, and is a US remote role.
Requirements
- At least 6 years of experience in a retail channel marketing or partner marketing role.
- Experience executing retail or channel marketing activities and OPEX investments.
- Understanding of how retailers measure and manage their businesses, including CPC, CPA, LTV, and ROAS.
- Understanding of retail marketing levers that drive in-store and online traffic.
- Excellent verbal and written communication skills.
- Very high accuracy and attention to detail.
- Experience building in-store experiences with retail partners, including permanent fixtures, temporary displays, staff training, and education.
- Experience maintaining co-marketing and OPEX budgets with fiscal responsibility.
- Ability to manage conflict and address stakeholder issues promptly while maintaining positive team spirit consistent with Ōura values.
- Strong interpersonal skills; approachable and flexible.
- Experience navigating organizational environments with varying cultures and structures.
- Bilingual proficiency in English and Spanish.
- Bachelor’s degree in Business, Marketing, or Economics.
Responsibilities
- Develop and execute marketing programs with internal and external marketing and creative teams to achieve business goals.
- Drive cross-functional execution of retail marketing programs within agreed budgets and KPIs.
- Coordinate marketing brand assets, deliver them to creative teams on time, and follow up to ensure delivery to retail partners.
- Track and optimize marketing programs, using results to improve efficiency.
- Serve as the primary marketing point of contact for regional partners.
- Analyze campaign and project performance, applying data and critical thinking to inform decisions and implement solutions.
- Provide strategic input during the Retail Marketing goal-creation process.
- Influence the Regional Retail Marketing team and the accounts it supports.
- Cultivate productive relationships and network internally and with marketing counterparts at regional accounts.
- Participate actively in interviewing and onboarding new employees.
- Travel frequently to meet key accounts.
Benefits
- Competitive salary and equity packages
- Health, dental, and vision insurance
- Mental health resources
- An Ōura Ring and employee discounts for friends and family
- 20 days of paid time off
- 13 paid holidays
- 8 days of flexible wellness time off
- Paid sick leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
