Director, Acquisition Marketing (LATAM)

Fox Corporation•Los Angeles, CA

1d•$160,000 - $225,000•Hybrid

About The Position

FOX Corporation is building a direct-to-consumer streaming service within Tubi Media Group that brings FOX news, sports, and entertainment content directly to consumers through a subscription platform. The Director, Acquisition Marketing (LATAM) will lead FOX One’s subscriber acquisition strategy and paid media investment across Latin America as the service expands internationally. Reporting to the Senior Director, Acquisition Marketing, this role is the primary strategic lead for LATAM acquisition marketing. The Director oversees multi-million-dollar media investments, agency partnerships, and regional campaign performance; collaborates with U.S.-based leadership and international marketing teams; and provides dotted-line leadership to LATAM-based team members. The role focuses on efficient subscriber acquisition, regional growth, incrementality-based measurement, and balancing short-term growth with long-term brand development. Regular onsite attendance at least three days per week is required, along with international travel throughout Latin America as needed.

Requirements

Typically 10+ years of progressive experience in performance marketing, subscriber acquisition, growth marketing, or digital media, including significant experience leading acquisition strategies and large-scale paid media investments.
Professional-level Spanish fluency, including the ability to participate in business meetings.
Extensive experience overseeing multi-million-dollar paid media budgets and investment decisions across paid social, paid search, online video (OLV), display, and/or connected TV (CTV).
Proven ability to lead external media agency partners, set strategic priorities, and drive accountability for performance and execution.
Deep expertise in incrementality-based measurement, including geo-lift studies, marketing mix modeling (MMM), holdout/control testing, and other advanced marketing effectiveness frameworks.
Strong strategic and analytical capabilities, including translating performance data into business recommendations and investment decisions.
Demonstrated ability to influence senior stakeholders, navigate cross-functional organizations, and align regional execution with broader business priorities.
Experience providing leadership, mentorship, or strategic direction to cross-functional or geographically distributed teams.
Excellent communication, presentation, and relationship management skills, including the ability to work across markets and time zones.
Ability to attend the workplace onsite at least three days per week on a regular basis.
Willingness and ability to travel internationally throughout Latin America as needed.

Nice To Haves

Experience building and executing user growth initiatives across Mexico, Central America, or South America, with nuanced knowledge of regional consumer habits and media landscapes.
Experience leading subscriber acquisition or growth marketing for streaming, subscription-based, or direct-to-consumer businesses.
Experience developing market-entry strategies or scaling consumer subscription products across international markets.
Familiarity with the competitive streaming and digital media landscape across Latin America.

Responsibilities

Lead FOX One’s subscriber acquisition strategy and develop LATAM growth plans aligned with global objectives, subscriber targets, and market expansion priorities.
Manage and optimize multi-million-dollar paid media budgets across LATAM markets, including investment decisions, resource allocation, and acquisition efficiency.
Oversee integrated paid media campaigns across paid social, paid search, YouTube, display, and connected TV (CTV).
Partner with U.S.-based leadership and regional stakeholders to translate global growth strategies into locally relevant marketing initiatives.
Establish and advance incrementality-based measurement frameworks, including geo-lift studies, marketing mix modeling (MMM), and holdout/control testing.
Lead relationships with media, creative, and measurement agency partners, setting performance expectations and driving accountability and innovation.
Provide dotted-line leadership and strategic direction to LATAM-based team members.
Own regional acquisition performance reporting, including CPA/CPS, subscriber growth, campaign pacing, and marketing efficiency, and provide actionable recommendations to senior leadership.
Partner with measurement, analytics, creative, product, and international marketing teams on go-to-market strategies for regional launches and ongoing growth.
Identify market opportunities, consumer behavior changes, and competitive dynamics to inform acquisition strategy and long-term investment planning.
Improve regional marketing operations through scalable processes, testing frameworks, and best practices.
Travel throughout LATAM as needed to strengthen partnerships, support market launches, and understand local market dynamics.