Director, Acquisition Marketing (LATAM)

Fox•Los Angeles, CA

6d•Hybrid

About The Position

FOX Corporation is building FOX One, a direct-to-consumer subscription streaming service within Tubi Media Group that brings together FOX’s news, sports, and entertainment content. FOX One aims to provide a unified viewing experience integrating live and on-demand content across platforms. The Director, Acquisition Marketing (LATAM) leads FOX One’s subscriber acquisition strategy and paid media investment across Latin America. The role develops and scales regional growth strategies, oversees multi-million-dollar media investments and agency partnerships, and drives campaign performance. Reporting to the Senior Director, Acquisition Marketing, this position collaborates with U.S.-based leadership and international marketing teams and provides dotted-line leadership to LATAM-based team members. The role balances near-term subscriber growth with long-term brand development and helps shape FOX One’s regional acquisition roadmap and data-driven growth engine. Regular onsite attendance at least three days per week is an essential function. International travel throughout Latin America is required as needed to support business operations, launches, and partnerships.

Requirements

Typically 10 or more years of progressive experience in performance marketing, subscriber acquisition, growth marketing, or digital media, including significant experience leading acquisition strategies and large-scale paid media investments.
Professional-level fluency in Spanish, including the ability to participate in business meetings.
Extensive experience overseeing multi-million-dollar paid media budgets and making investment decisions across paid social, paid search, online video, display, and/or connected TV.
Proven ability to lead and manage external media agency partners, establish strategic priorities, and drive accountability for performance and execution.
Deep expertise in incrementality-based measurement, including geo-lift studies, marketing mix modeling, holdout/control testing, and other advanced marketing effectiveness frameworks.
Strong strategic and analytical capabilities, including translating complex performance data into business recommendations and investment decisions.
Demonstrated ability to influence senior stakeholders, navigate cross-functional organizations, and align regional execution with broader business priorities.
Experience providing leadership, mentorship, or strategic direction to cross-functional or geographically distributed teams.
Excellent communication, presentation, and relationship management skills, including the ability to work across markets and time zones.
Ability to reliably attend the workplace onsite at least three days per week.
Willingness and ability to travel internationally throughout Latin America as needed.

Nice To Haves

Expertise building and executing user growth initiatives in Mexico, Central America, or South America, with nuanced knowledge of regional consumer habits and media landscapes.
Experience leading subscriber acquisition or growth marketing for streaming, subscription-based, or direct-to-consumer businesses.
Experience developing market-entry strategies or scaling consumer subscription products across international markets.
Familiarity with the competitive streaming and digital media landscape across Latin America.

Responsibilities

Lead FOX One’s subscriber acquisition strategy and regional growth plans across LATAM, aligned with global objectives, subscriber targets, and market expansion priorities.
Manage and optimize multi-million-dollar paid media budgets across LATAM markets to maximize subscriber growth and return on marketing investment.
Oversee integrated paid media campaigns across paid social, paid search, YouTube, display, and connected TV, including planning, execution, and optimization across markets.
Serve as the LATAM acquisition lead and translate global growth strategies into locally relevant initiatives with U.S.-based leadership and regional stakeholders.
Establish and advance incrementality-based measurement frameworks, including geo-lift studies, marketing mix modeling, and holdout/control testing.
Lead relationships with media, creative, and measurement agency partners, setting performance expectations and driving accountability and innovation.
Provide dotted-line leadership and strategic direction to LATAM-based team members and foster collaboration across regional and global teams.
Own regional performance reporting, including CPA/CPS, subscriber growth, campaign pacing, and marketing efficiency, and provide actionable recommendations to senior leadership.
Partner with measurement, analytics, creative, product, and international marketing teams on go-to-market strategies for regional launches and ongoing growth.
Identify market opportunities, consumer behavior changes, and competitive dynamics to inform regional strategy and investment planning.
Improve regional marketing operations by establishing scalable processes, testing frameworks, and best practices.
Travel throughout LATAM as needed to strengthen partnerships, support launches, and understand local market dynamics.