Senior Regional Marketing Specialist
About The Position
The Senior Regional Marketing Specialist serves as a growth engine for regional and segment pipeline goals, combining data-driven strategy with end-to-end execution. The role orchestrates targeted campaigns and high-touch CXO engagement initiatives to cultivate executive relationships and expand deal sizes. It acts as a liaison among regional sales leadership, BDRs, external vendors, and global marketing hubs, using AI to inform and execute marketing and optimize high-ROI campaigns. The position supports demand generation programs, account-based marketing, customer events, webinars, and thought leadership initiatives. It partners with sales and analytics teams to identify strategic accounts, creates targeted campaigns and content, coordinates executive engagement, manages vendors, and tracks campaign performance and ROI. The role is based out of the Santa Clara office and requires approximately 25% travel.
Requirements
- 3–5+ years of experience in field, channel, demand generation, or campaign marketing.
- Proven track record of executing quarterly demand generation plans and managing virtual and in-person event logistics.
- Hands-on experience with SFDC, Marketo, ON24, and Zoom.
- Strong stakeholder management and communication skills for collaboration across regional and global teams.
- Data-driven mindset and ability to translate campaign metrics into actionable insights.
- Highly organized, self-starting, and able to manage competing priorities and tight deadlines in a fast-paced environment.
- Bachelor’s degree in a relevant field such as Marketing, Business, or Communications.
- Ability to travel approximately 25% of the time for events and strategic meetings.
- Ability to work out of the Santa Clara office.
Nice To Haves
- Prior marketing experience in the cybersecurity or broader technology industries.
- Passion for leveraging AI tools to improve workflows and campaign execution.
Responsibilities
- Support planning and execution of demand generation programs, including BANT-qualified programs, webinars, and virtual summits.
- Coordinate end-to-end logistics for customer events and webinars to engage target customers and drive pipeline.
- Implement segment-specific marketing initiatives tailored to account requirements, customer personas, and regional market nuances.
- Partner with sales and analytics teams to identify high-potential strategic accounts for targeted marketing efforts.
- Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging and offers with sales objectives.
- Deploy multi-channel content that addresses audience pain points and supports measurable pipeline growth.
- Collaborate with regional sales leadership to coordinate CXO engagement events and foster executive conversations.
- Contribute to thought leadership initiatives that build long-term CXO relationships across key market segments.
- Serve as the regional liaison across global media, data and insights, and ABM teams.
- Manage external vendors to ensure high-quality event and demand generation program execution.
- Track and report marketing mix performance data to evaluate and optimize campaign ROI.
Benefits
- Compensation may include restricted stock units and a bonus.
- Employee benefits are referenced, but specific benefits are not listed.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
