Senior Regional Marketing Manager

Venable LLP•San Francisco, CA

9d•$185,000 - $225,000•Hybrid

About The Position

This role will partner closely with California and firm leadership to translate priorities into actionable strategies, strengthen client and market relationships, identify opportunities for revenue growth, and enhance Venable's presence across its three California offices. This is a highly relationship-driven role that requires frequent travel and a regular in-person presence across Venable's Los Angeles, Orange County and San Francisco offices and markets.

Requirements

A bachelor's degree in a related field or education/experience equivalent required.
A minimum of seven years of progressive marketing and/or business development experience in a law firm or similar professional services environment.
At least three years of team management experience, including performance management, reviews, training, day-to-day supervision, and responsibility for individual and team results.
Proven ability to develop and manage business development, client, and regional marketing plans and to coach attorneys on generating business opportunities through networking, events, sponsorships, RFPs, speaking engagements, and social media.
Experience with project management and marketing technology systems, including CRM and e-marketing platforms, along with proficiency in Microsoft Office applications and the ability to quickly adopt new technologies.
Strong analytical and critical-thinking skills, including the ability to evaluate market and marketing data, identify opportunities and challenges, draw sound conclusions, track outcomes, and improve processes and operational efficiencies.
Exceptional written, verbal, presentation, negotiation, and interpersonal skills, with the poise, judgment, discretion, and emotional intelligence to build trusted relationships and communicate persuasively across all levels of the organization.
A collaborative, client-focused, and results-oriented approach, with the organizational skills and adaptability to manage multiple priorities in a dynamic environment while maintaining high standards for quality, responsiveness, and service.
Bachelor’s degree in related field; higher education encouraged
A minimum of 7 years of progressive experience in marketing and/or business development in a law firm or similar professional services environment.
Experience with project management involving numerous colleagues, other firm business professionals, and timekeepers.
Experience with marketing technology systems, including customer relationship management (CRM) and e-marketing platforms.
Ability to strategically develop and successfully manage business plans, including business development, client, and regional marketing plans.
Proven skills in coaching attorneys on developing business opportunities, including seminars, speaking engagements, sponsorships, RFPs, professional networking, and use of social media.
Demonstrated ability to compose persuasive marketing content that adheres to firm branding and messaging guidelines.
Ability to define problems, collect data, establish facts, and draw valid conclusions; interpret marketing data; and develop reports on tracking activities and outcomes.
Strong negotiation skills and ability to make effective and persuasive speeches and presentations to all levels within the organization.
Minimum of 3 years of experience managing a team, including overseeing performance, conducting reviews, developing and implementing training, and supervising day-to-day operations. Experience measuring and managing performance at both individual and team levels, with increasing scope and responsibility.
Ability to cultivate strong relationships, serve as a trusted advisor within the organization, and foster a positive, engaging environment with a good sense of humor.
Ability to drive continuous improvement, enhance operational efficiencies, and implement automation while fostering a culture of continuous learning and growth.
Strategic planning and goal-setting abilities, with the ability to adapt to evolving business priorities and support impactful organizational change.
Demonstrates strong verbal and written communication skills, effectively engaging individuals at all levels of the organization and conveying complex issues clearly, concisely, and persuasively.
Maintains a high level of interpersonal skills, demonstrating poise, tact, and diplomacy in handling sensitive and confidential situations.
Demonstrates emotional intelligence by recognizing, understanding, and managing emotions, staying self-motivated, and empathetically navigating relationships. Maintains composure under pressure, adapts to challenges, and fosters a positive, collaborative work environment.
Proven ability to collaborate across functional teams and manage through change, ensuring a cohesive, results-driven approach that supports business success.
Client-focused and responsive, with a consultative approach to understanding and meeting needs. Skilled in addressing sensitive inquiries or complaints effectively and in a timely manner.
Ability to anticipate challenges and identify and implement effective solutions while considering diverse perspectives.
Skilled at exercising discretion and independent judgment while demonstrating strong problem-solving skills with creativity and effectiveness.
Sets challenging but achievable goals and deadlines to ensure deliverables expected of team or department, organizes and prioritizes workflow and takes initiative to achieve goals and exceed existing standards.
Skilled at working in a dynamic, fast-paced environment, effectively managing multiple projects and initiatives simultaneously. Demonstrates strong organizational skills, prioritizes tasks efficiently, and ensures deadlines and business objectives are consistently met.
Consistently utilizes systems to organize and track information. Independently identifies resources and techniques to produce quality work. Demonstrates ability to learn from mistakes and to take corrective action; proposes good ideas for solving complex challenges.
Motivated by results with a commitment to delivering high-quality outcomes and ensuring exceptional client service and satisfaction.
Proficient in Microsoft Office applications. Adaptable and quick to learn new technologies as needed. Proactively identifies and adopts technology advancements to facilitate process enhancements and efficiencies.

Nice To Haves

Higher education encouraged

Responsibilities

Developing and leading an integrated California regional marketing and business development strategy, establishing clear goals, priorities, target audiences, measures of success, and accountability for execution.
Serving as a trusted advisor to office partners-in-charge and attorney leaders on regional marketing, business development, client development, and profile-raising priorities.
Identifying opportunities across offices, practices, industries, clients, and attorney relationships to advance cross-selling, referrals, client development, lateral integration, and market-facing initiatives.
Translating firm, office, practice, and partner priorities into focused business development plans and go-to-market initiatives, using research and data to identify opportunities, inform decisions, and track outcomes.
Guiding client targeting, key-client expansion, strategic relationship development, lateral partner integration, and priority pursuits, including senior-level strategy and quality oversight for pitches, RFPs, and proposals.
Developing a coordinated California profile-raising strategy and cultivating relationships with organizations, associations, referral sources, and strategic partners to strengthen Venable's visibility with priority audiences.
Leading, coaching, and developing the Regional Marketing Specialist team while driving consistent processes, effective collaboration, information sharing, and thoughtful use of data, technology, templates, and automation.