Regional Marketing Manager

BetMGM • Hybrid, NJ

12h • $103,200 - $137,600 • Hybrid

About The Position

The Regional Marketing Manager develops and executes local marketing strategies connecting BetMGM retail sportsbooks and digital products across assigned markets. The role works closely with MGM Resorts property marketing and leadership teams and BetMGM departments to bring national campaigns to life locally through on-property promotions, partnerships, and events that build brand awareness, acquire customers, increase property visitation, and strengthen loyalty. This is an individual-contributor role that owns campaign execution and leads cross-functional projects through collaboration and influence.

The position is based in New Jersey, within reasonable commuting distance of Atlantic City. It is hybrid, with regular travel between Atlantic City and other properties as needed. The role requires at least seven years of relevant experience, a bachelor’s degree or equivalent experience, and the ability to obtain and maintain required gaming registrations or licenses. The position pays $103,200–$137,600 and is eligible for a performance-based bonus plan.

Requirements

• Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or a related field.
• Bachelor’s degree in marketing, sports management, hotel administration, or a related field, or equivalent experience.
• Experience in brand marketing, advertising, consumer communications, or events for a large brand.
• Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance.
• Demonstrated ability to lead cross-functional projects through influence, manage competing priorities, and deliver accurate, high-quality work on schedule.
• Strong communication and relationship-building skills, with the ability to collaborate effectively with internal and external partners at all levels.
• Ability to obtain and maintain gaming registrations or licenses required in relevant jurisdictions.
• Legal authorization to work in the United States without immigration-related employment authorization sponsorship.
• Compliance with and support for BetMGM’s responsible gambling policies, procedures, and initiatives.

Nice To Haves

• Master’s degree preferred.
• Experience with a casino resort or similar entertainment venue preferred.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint preferred.

Responsibilities

• Develop and execute regional omnichannel marketing plans aligned with company priorities, including objectives, tactics, timelines, and measurable KPIs.
• Serve as a key marketing contact for BetMGM and MGM Resorts International (MGMRI) departments, bringing the BetMGM brand to life across assigned properties and retail sportsbooks.
• Build working relationships with BetMGM and MGMRI corporate and property teams to curate campaigns and experiences that drive incremental retail play and mobile acquisition.
• Use the design and creative trafficking system to create location-specific strategic marketing and messaging assets for property journey touchpoints.
• Own localized promotions and on-site activations from creative briefing and legal and compliance approvals through execution and post-campaign analysis, ensuring consistent retail and digital brand messaging.
• Create campaigns that drive sportsbook visitation during peak and non-peak periods, using knowledge of major sporting events and property event calendars.
• Advise BetMGM departments on messaging, creative, and marketing touchpoint opportunities in assigned jurisdictions using local expertise.
• Lead cross-functional projects without direct authority by coordinating stakeholders, tracking milestones, prioritizing issues, and resolving execution challenges.
• Analyze campaign results and market trends using multiple data sources, recommend improvements, and identify new sports and interactive gaming opportunities for regional growth.
• Prepare, pitch, and present concepts, and evaluate campaign and activation performance for BetMGM and MGMRI senior leadership.
• Develop and maintain strong working relationships with BetMGM and MGM Resorts teams.
• Perform other job-related duties as assigned.

Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) with company match.
• Pre-tax spending accounts, including health care FSA and commuter savings.
• Flexible paid time off.
• Professional development reimbursement and ongoing skills training opportunities.
• Employee resource groups.
• Swag and ticket giveaways.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior