Senior Regional Director

TruFit Athletic Clubs•McAllen, TX

7d•$110,000 - $120,000

About The Position

TruFit Athletic Clubs is seeking a sales-driven Senior Regional Director to lead performance, membership growth, and operational excellence across approximately 20–25 fitness clubs. The role is responsible for the region’s overall financial and operational performance and directly oversees approximately 4–5 District Managers. The Senior Regional Director reports to the Chief Operating Officer (COO). The position leads regional sales strategies, develops multi-unit leaders, monitors club performance, and drives profitability through sales, operational consistency, and data-informed decisions. It involves regular club visits and frequent travel throughout the assigned region, as well as close collaboration with teams across the organization. The person must currently reside in the Rio Grande Valley or be willing to relocate there.

Requirements

At least 4 years of multi-unit leadership experience in the fitness, retail, or hospitality industries.
At least 2 years overseeing leaders who manage other leaders.
Prior experience leading teams in a performance-driven company.
Proven ability to use P&L statements and metrics to drive business decisions.
Strong business acumen, critical thinking, decision-making, and organizational savvy.
Excellent communication, delegation, leadership, and interpersonal skills.
Ability to work strategically and shift to tactical execution when needed.
Reliable transportation and ability to travel frequently to clubs in the region.
Proven leadership experience overseeing multiple fitness clubs or gym locations.
Strong background in membership sales, revenue growth, and sales performance management within the fitness industry.
Experience leading and developing General Managers, District Managers, or other multi-unit leaders.
Demonstrated ability to improve club performance through sales strategies, coaching, and accountability.
Strong understanding of fitness industry KPIs, including membership growth, conversion rates, retention, personal training sales, and profitability.
Experience managing budgets, analyzing P&L statements, and making data-driven business decisions.
Ability to balance strategic planning with a visible, hands-on regional leadership approach.
Must currently reside in the Rio Grande Valley or be willing to relocate to the area.

Responsibilities

Lead regional sales strategies to increase membership enrollment, personal training revenue, and member retention.
Set sales goals and performance expectations across locations; monitor sales, lead conversion, attrition, and other KPIs.
Work with District Managers to improve underperforming clubs and implement measurable improvement strategies.
Analyze sales trends, financial performance, and regional P&L reports to drive profitability.
Collaborate with Marketing and other departments on promotions and campaigns.
Lead, coach, and develop approximately 4–5 District Managers.
Build a high-performing leadership team focused on sales, operational consistency, and member experience.
Set expectations, provide feedback, hold leaders accountable, and identify and develop emerging leaders.
Conduct leadership meetings to review performance, address challenges, and set priorities.
Foster teamwork, accountability, recognition, and professional growth.
Provide strategic leadership across approximately 20–25 fitness clubs and conduct regular club visits.
Develop and monitor regional performance dashboards and scorecards.
Identify opportunities to improve operational efficiency, staffing, member satisfaction, and retention.
Review club performance, facilities, equipment, and compliance reports to ensure consistent execution.
Work with the COO to establish regional priorities and execute company initiatives.
Partner with Operations, Fitness, Marketing, Human Resources, Finance, and Facilities teams to support regional goals.
Communicate field insights, business challenges, and opportunities to executive leadership.
Participate in regional and company leadership meetings, sharing best practices and contributing to business strategies.