Senior Regional Director

TruFit Athletic Clubs•McAllen, TX

About The Position

TruFit Athletic Clubs is seeking a sales-driven Senior Regional Director to lead performance, membership growth, and operational excellence across approximately 20–25 fitness clubs. Reporting directly to the Chief Operating Officer (COO), the role oversees approximately 4–5 District Managers and is accountable for the region’s financial and operational performance. The position combines strategic planning with visible, hands-on leadership, including frequent club visits, relationship-building, and fostering a culture of accountability, performance, and continuous improvement. The Senior Regional Director leads membership and personal training revenue strategies, develops multi-unit leaders, monitors regional KPIs and P&L performance, and supports consistent operational standards. The role partners with Operations, Fitness, Marketing, Human Resources, Finance, and Facilities, and works with executive leadership to execute company initiatives. Frequent travel throughout the assigned region is required. The candidate must reside in the Rio Grande Valley or be willing to relocate there.

Requirements

At least 4 years of multi-unit leadership experience in the fitness, retail, or hospitality industries.
At least 2 years overseeing leaders who manage other leaders.
Prior experience leading teams in a performance-driven company.
Proven track record of using P&L and metrics to drive business decisions.
Proven leadership experience overseeing multiple fitness clubs or gym locations.
Strong background in fitness-industry membership sales, revenue growth, and sales performance management.
Experience leading and developing General Managers, District Managers, or other multi-unit leaders.
Demonstrated ability to improve club performance through sales strategies, coaching, and accountability.
Strong understanding of fitness KPIs, including membership growth, conversion rates, retention, personal training sales, and profitability.
Experience managing budgets and analyzing P&L statements.
Strong business acumen, critical thinking, decision-making, and organizational savvy.
Excellent communication, delegation, leadership, interpersonal, and relationship-building skills.
Ability to balance strategic planning with a visible, hands-on approach and shift to tactical work when needed.
Willingness and ability to travel frequently throughout the assigned region.
Reliable transportation.
Must currently reside in the Rio Grande Valley or be willing to relocate to the area.

Responsibilities

Lead regional sales strategies to increase membership enrollment, personal training revenue, and member retention.
Set sales goals and performance expectations across all locations.
Monitor membership sales, lead conversion, member attrition, and other KPIs to identify improvement opportunities.
Partner with District Managers to improve underperforming clubs and implement strategies with measurable results.
Analyze sales trends, financial performance, and regional P&L reports to drive profitability.
Collaborate with Marketing and other departments on promotions and campaigns.
Lead, coach, and develop approximately 4–5 District Managers.
Build a high-performing leadership team focused on sales, operational consistency, and member experience.
Set expectations, provide ongoing feedback, and hold leaders accountable for results.
Identify and develop future General Managers, District Managers, and other emerging leaders.
Conduct leadership meetings to review performance, address challenges, and set priorities.
Foster teamwork, accountability, recognition, and professional growth.
Provide strategic leadership across approximately 20–25 fitness clubs.
Visit clubs to evaluate performance, support leadership teams, and maintain operational standards.
Develop and monitor regional performance dashboards and scorecards.
Identify ways to improve operational efficiency, staffing, member satisfaction, and retention.
Review club performance, facilities, equipment, and compliance reports to support consistent execution.
Work with the COO to establish regional priorities and execute company initiatives.
Partner with Operations, Fitness, Marketing, Human Resources, Finance, and Facilities to support regional goals.
Communicate field insights, business challenges, and opportunities to executive leadership.
Participate in regional and company leadership meetings, share best practices, and contribute to broader business strategies.