Senior Program Manager, Marketing Operations
About The Position
The Senior Program Manager, Marketing Operations builds and runs the operating system that enables Marketing to focus on important work, make decisions quickly, and execute effectively across teams. The role creates visibility into Marketing commitments, integrated campaigns, dependencies, and capacity tradeoffs, and facilitates planning and prioritization so teams align on priorities, ownership, decisions, and tradeoffs. Working across Marketing and cross-functional partners throughout Zocdoc, this role brings practical structure to complex work without adding unnecessary process. It connects strategic priorities to campaign, channel, audience, creative, content, and measurement details, while helping improve processes, technology, and practical applications of AI to reduce manual effort, improve decision-making, and increase team effectiveness.
Requirements
- 7–10 years of experience in Marketing, Marketing Operations, Marketing Strategy, Go-to-Market Operations, or a related marketing function.
- Strong understanding of how marketing teams plan, launch, measure, and optimize campaigns across channels, audiences, creative, content, and lifecycle programs.
- Proven experience leading complex cross-functional programs, including managing timelines, risks, dependencies, competing priorities, and delivery in a fast-moving organization.
- Experience building or improving planning, prioritization, portfolio management, or operating processes.
- Sound judgment about when to create structure, simplify, or let teams work independently.
- Track record of driving progress without relying on formal authority.
- Excellent written and verbal communication skills, including experience working with senior stakeholders.
- Ability to synthesize information from multiple teams and turn it into clear decisions and actions.
- Comfort working across business, creative, technical, analytical, and operational teams.
- Bias toward action, accountability, and continuous improvement.
Nice To Haves
- Experience working in a marketplace, healthcare, technology, or other complex multi-sided business.
- Experience supporting AI adoption, workflow automation, or change management.
- Experience working with marketing technology, planning, workflow, or campaign-management tools.
Responsibilities
- Lead annual, quarterly, and cross-functional Marketing planning and portfolio management rhythms, maintaining visibility into material commitments, major initiatives, dependencies, and tradeoffs.
- Manage the integrated Marketing calendar across campaigns, launches, events, content, and other important milestones.
- Facilitate intake and prioritization for new cross-functional requests, helping teams decide what to commit to, sequence, experiment with, defer, or decline.
- Prepare and facilitate decision forums, clarifying decisions, owners, next steps, and tradeoffs.
- Identify risks, blockers, capacity conflicts, and dependency issues early, and partner with Marketing leaders on resource allocation and sequencing decisions.
- Establish lightweight standards, templates, and operating practices that improve clarity, follow-through, and decision speed without centralizing every decision.
- Connect department-level priorities to team roadmaps and execution backlogs.
- Partner with Marketing teams to identify useful process, technology, and AI improvements and help turn them into repeatable ways of working.
- Track whether the operating model improves priority clarity, decision speed, dependency management, and delivery, and communicate progress and leadership attention areas.
Benefits
- Flexible, hybrid work environment at the convenient SoHo location.
- Unlimited vacation.
- 100% paid employee health benefit options, including medical, dental, and vision.
- Commuter benefits.
- 401(k) with employer-funded match.
- Corporate wellness programs with Headspace and Peloton.
- Sabbatical leave for employees with 5+ years of service.
- Paid parental leave and fertility/family planning reimbursement.
- Cell phone reimbursement.
- Catered lunch every day, along with beverages and snacks.
- Employee Resource Groups and ZocClubs to promote shared community and belonging.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
