Marketing Operations Senior Manager

Talkdesk • San Francisco, CA

8d

About The Position

The Senior Manager of Marketing Operations connects go-to-market strategy with day-to-day execution, ensuring marketing investments support pipeline and business growth. The role partners directly with the CMO and marketing leaders to provide strategic clarity on resource allocation and demonstrate marketing’s contribution to the business. It owns operational rhythms including fiscal planning, cross-functional program governance, performance insights, and execution of key strategic initiatives. The role also improves marketing workflows across functions and promotes practical adoption of AI tools to increase productivity and insight generation.

The position is expected to translate executive priorities into structured roadmaps, milestones, and cross-functional accountability; analyze full-funnel performance and investment efficiency; and recommend how to scale, discontinue, or reallocate programs. It partners with marketing leadership on annual and quarterly budgets and operating plans, and establishes program budget tracking, executive dashboard views, and performance-review rhythms. It also redesigns fragmented workflows and handoffs, applying tools and AI capabilities to reduce turnaround times while maintaining quality.

Success measures include contributing to fiscal planning during onboarding, delivering a strategic performance-insights briefing by 60 days to inform the finalized fiscal plan, and operationalizing the approved marketing plan with tracking and regular reviews by 90 days and beyond. The first major initiative is to rearchitect cross-functional workflows and unlock marketing efficiencies.

Work is primarily in an office environment and involves extended periods of sitting or standing and computer-based work. Lifting is limited, and equipment use is limited to computer-related equipment. Talkdesk describes an inclusive culture and says it welcomes people without regard to legally protected status.

Requirements

• 6 to 8+ years of experience across B2B technology marketing disciplines such as Marketing Operations, Marketing Program Management, Integrated Campaigns, or Demand Generation.
• Demonstrated experience partnering directly with marketing executive leadership, such as a CMO or VP, to translate data into strategic decisions and executive narratives.
• Proven track record creating, forecasting, and reporting on multi-million-dollar marketing operating plans and budgets.
• Strong program management foundation and experience running high-visibility departmental initiatives from planning through completion.
• Advanced hands-on proficiency building marketing analytics to deliver insights rather than just reports.
• Demonstrated success redesigning workflows, eliminating departmental silos, and improving speed to market.
• Applied experience using modern AI tools and workflows to improve marketing productivity, with a passion for coaching and upskilling colleagues.
• Deep understanding of B2B full-funnel mechanics, pipeline pacing, and sales interlock.

Responsibilities

• Build and lead a framework that communicates marketing’s strategic and commercial value to executive stakeholders, including its contribution to pipeline, deal acceleration, account progression, and revenue.
• Interpret performance data and develop executive narratives that support business decisions; diagnose full-funnel health, assess program efficiency, identify initiatives to discontinue, and answer questions about marketing investment effectiveness.
• Turn CMO priorities into operational roadmaps, coordinate cross-functional dependencies, establish milestone tracking, and drive high-visibility initiatives through completion.
• Partner with marketing leadership to create and manage annual and quarterly marketing budgets and operating plans; track performance across fiscal cycles, evaluate ROI, and recommend budget reallocations.
• Redesign fragmented handoffs and workflows across marketing functions, implementing tools and best practices to streamline campaign processes and improve speed to market while maintaining quality.
• Identify administrative bottlenecks and promote practical AI adoption; train marketing colleagues to use AI tools and platform capabilities to accelerate deliverables, deepen insights, and enable self-service execution.
• Establish program budget tracking, executive dashboard views, and a regular performance-review rhythm for leadership.
• Build cross-functional relationships, bring colleagues along through workflow changes, manage dependencies, and see initiatives through to measurable business impact.

Benefits

• Medical, dental, vision, life, and disability insurance; Employee Assistance Program (EAP).
• 401(k) plan.
• Uncapped paid time off for exempt employees, subject to manager approval and business needs; non-exempt employees receive accrual-based paid time off.
• 14 paid holidays each year.
• Paid sick leave arrangements, subject to manager approval and business needs.
• Potential eligibility for long-term equity incentives and short-term bonus or commission, based on level and role.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed