Marketing Operations, Senior Manager

Computer Task Group, Inc•UNAVAILABLE, UNAVAILABLE

About The Position

CTG is seeking a Senior Manager, Marketing Operations to build and lead its marketing operations function. The role will establish the systems, processes, data standards, and reporting infrastructure needed to support scalable demand generation and measurable pipeline growth. Reporting to the Chief Marketing Officer, this hands-on leader will be the primary administrator and subject matter expert for HubSpot Marketing Hub, partnering with Demand Generation, Sales, Sales Operations, and business leaders to align campaign execution, lead management, technology, data, and performance measurement. The role may manage employees, contractors, or agency partners as the function grows. The position is responsible for developing the operating model and governance for marketing operations; administering and optimizing HubSpot; operationalizing integrated campaigns and automated nurture programs; managing lead lifecycle, routing, scoring, segmentation, and handoffs; and partnering with Sales Operations on CRM and marketing technology integrations. It also establishes data-quality and compliance practices, develops funnel and attribution reporting, translates performance data into optimization recommendations, and enables adoption through documentation and training. As the function grows, the role will evaluate emerging HubSpot capabilities, AI features, integrations, and marketing technologies, and develop plans for staffing, budget, productivity, and technology. Success is measured through campaign execution quality and timeliness; lead-routing accuracy and speed; lifecycle conversion and qualified pipeline progression; marketing-sourced and influenced pipeline and revenue; HubSpot adoption and reliability; database quality; reporting accuracy and usefulness; operational efficiency and stakeholder satisfaction; and improvements in attribution, ROI visibility, and decision quality.

Requirements

Seven or more years of progressive experience in marketing operations or marketing automation.
Demonstrated success establishing or significantly maturing a marketing operations function, operating model, or technology environment.
Strong working knowledge of complex B2B demand generation, account-based marketing, lead management, funnel measurement, attribution, and sales and marketing alignment.
Proven ability to design scalable campaign operations, lifecycle frameworks, scoring models, routing rules, service-level agreements, data governance, and quality-assurance processes.
Ability to translate performance data into clear insights, priorities, experiments, and executive recommendations.
Excellent program management, communication, collaboration, and change-management skills, with strong attention to detail.
Comfort operating as both a strategic function builder and a hands-on platform administrator in an evolving environment.
Bachelor’s degree in marketing, business, analytics, information systems, or a related field, or equivalent professional experience.
Expert-level proficiency with HubSpot Marketing Hub administration, workflows, campaigns, segmentation, lead scoring, lifecycle stages, forms, landing pages, reporting, permissions, governance, and integrations.
Strong proficiency with Microsoft Dynamics or comparable CRM platforms, including data synchronization, field mapping, lead routing, campaign influence, shared reporting, and sales and marketing alignment.
Advanced proficiency building dashboards, funnel reporting, attribution models, campaign analyses, and executive-ready insights tied to pipeline, revenue, and return on investment.
Strong working knowledge of database governance, taxonomy, consent management, deliverability, deduplication, enrichment, campaign tracking, and quality assurance.
Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group.

Nice To Haves

Experience spanning revenue operations, marketing technology, or related B2B functions.
HubSpot certifications in Marketing Software, Marketing Hub Implementation, Revenue Operations, or related areas.
Familiarity with intent data, enrichment, artificial intelligence, integration, and marketing analytics tools.

Responsibilities

Design and implement the marketing operations operating model, including governance, roles, workflows, service-level agreements, campaign standards, capacity plans, documentation, and a roadmap for continued maturity.
Administer, architect, govern, and optimize HubSpot Marketing Hub, including workflows, campaigns, forms, landing pages, lists, permissions, integrations, reporting, and data standards.
Partner with Demand Generation, Events, Creative, Sales, and Sales Operations to build, test, launch, track, and optimize integrated campaigns and automated nurture programs.
Own lead lifecycle architecture, including fit and engagement scoring, qualification criteria, lifecycle stages, routing logic, service-level agreements, recycling, handoff, and Sales feedback loops.
Define and maintain audience segments using demographic, behavioral, intent, engagement, account, and lifecycle data.
Partner with Sales Operations to optimize integrations between HubSpot, Microsoft Dynamics, and other marketing technologies, ensuring clear system ownership, reliable synchronization, and accurate reporting.
Establish and maintain data governance standards for taxonomy, required fields, naming conventions, consent management, deduplication, database health, retention, and quality assurance in partnership with relevant stakeholders.
Build dashboards, funnel reporting, attribution models, and performance analyses connecting marketing activity to engagement, qualified pipeline, revenue, and return on investment.
Translate performance data into recommendations for campaign optimization, audience strategy, budget allocation, funnel conversion, operational efficiency, and revenue growth.
Document processes, develop user guidance, and train marketing and cross-functional teams on HubSpot standards, campaign operations, reporting, and lead management.
Evaluate emerging HubSpot capabilities, artificial intelligence features, integrations, and marketing technologies, and develop staffing, budget, productivity, and technology plans as the function grows.
Potentially manage employees, contractors, or agency partners as the function grows.