Senior Manager, Marketing Operations

TailorCare

7d•Remote

About The Position

TailorCare is seeking an experienced, hands-on Senior Manager of Marketing Operations to run and optimize the technology, workflows, and processes that support marketing across B2B and B2C audiences. The role manages the administration, optimization, and day-to-day execution of the marketing technology stack to ensure platforms, data, and workflows operate smoothly and support marketing leadership’s goals. The role supports consumer acquisition, activation, and lifecycle engagement; B2B demand generation and sales enablement; omnichannel journey orchestration; personalization and AI enablement; and attribution, reporting, and deliverability. The position works closely with product and engineering through an established software development lifecycle (SDLC) to scope, prioritize, and execute marketing capabilities. Reporting to Marketing leadership, this hands-on role improves measurement, maintains technology investments, and supports personalized, AI-enabled engagement across the buyer and patient journey. Its impact includes improving patient enrollment, activation, and engagement; increasing visibility into marketing’s contribution to pipeline and revenue; delivering more personalized and coordinated omnichannel experiences; reducing reliance on external agencies; and increasing operational efficiency. The role owns marketing technology administration and optimization, including HubSpot and Customer.io administration and configuration; deliverability, consent management, and operational compliance; UTM tagging standards and attribution reporting support across B2B and B2C; A/B and multivariate testing infrastructure; omnichannel journey design and lifecycle orchestration support; personalization deployment and AI-enabled content capabilities; and vendor coordination and agency support. TailorCare is a remote-first company with a hybrid office option in Nashville. The company describes its team as collaborative, curious, and determined, and is committed to recruiting and retaining staff from diverse backgrounds.

Requirements

At least 8 years of experience in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle.
Experience with acquisition operations, including campaign operations and lead capture.
Experience with activation, including onboarding and intake journeys and conversion from prospect to enrolled member.
Experience with retention and re-engagement, including lifecycle triggers, next-best-action logic, win-back, and reactivation programs.
Hands-on expertise with HubSpot, Customer.io, or similar platforms.
At least 3 years of team management experience in a fast-paced startup environment.
Experience supporting AI-enabled marketing capabilities.
Detail-oriented with strong operational discipline.
Highly collaborative and able to work cross-functionally.
Comfortable in high-growth, evolving environments.
Analytical, curious, and systems-oriented.

Nice To Haves

Experience in healthcare or regulated industries.
Experience with Salesforce integrations.
Experience with Segment or customer data platforms (CDPs).
Experience with Twilio.
Experience with GA4.
Experience with Looker, Tableau, or Power BI.
Experience with API integrations.
Experience with data warehouses and event tracking frameworks.
Experience with personalization and experimentation platforms such as Claude, Gemini, or equivalent, and applying them to campaign production, QA, reporting, and measurement.

Responsibilities

Administer, configure, and optimize HubSpot and Customer.io or comparable marketing platforms.
Manage the day-to-day execution of marketing technology, workflows, and processes across B2B and B2C audiences.
Support consumer acquisition, activation, lifecycle engagement, onboarding, intake, retention, re-engagement, and member enrollment journeys.
Support B2B demand generation and sales enablement.
Support omnichannel journey design and lifecycle orchestration.
Manage deliverability, consent management, and operational compliance.
Maintain UTM tagging standards and support attribution reporting across B2B and B2C.
Support A/B and multivariate testing, including tooling, tracking setup, and testing infrastructure.
Deploy personalization and AI-enabled content capabilities.
Coordinate vendors and support agencies.
Work with product and engineering, using the established SDLC, to scope, prioritize, and execute marketing capabilities.
Support measurement and reporting to improve visibility into marketing’s contribution to pipeline and revenue.
Manage a team in a fast-paced startup environment.