UCANZ Marketing Operations, Senior Manager

Crunchyroll, LLC•Los Angeles, CA

4d•$123,700 - $154,600

About The Position

The UCANZ Marketing Operations, Senior Manager turns global and regional marketing priorities into coordinated, localized, production-ready marketing activity across the United States, Canada, Australia, New Zealand and South Africa. The role owns the regional execution layer of the marketing operating model, connecting UCANZ Marketing with global capabilities in Integrated Planning, Campaign Operations, Marketing Production, Global Localization and Marketing Delivery. It ensures campaigns are planned operationally, assets are produced and adapted to regional requirements, dependencies are managed, and materials are accurately delivered on time across relevant channels and partners. A central responsibility is end-to-end management of marketing localization across UCANZ, including translation, transcreation, cultural adaptation, versioning, approvals, quality checks and delivery for global and regional campaign assets. The role partners with Global Localization on standards, technology, vendors and quality frameworks while retaining operational accountability for regional readiness. The position works closely with UCANZ Regional Marketing, Title Marketing, Brand Management, Creative Services, Partnerships, Social, CRM, Paid Media, Content, Curation & Programming and global centers of excellence. It reports to UCANZ Regional Marketing leadership or the designated Regional Operations leader. The role is ideally based in Los Angeles or San Francisco.

Requirements

8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations or a related field within entertainment, streaming, media, technology or another global consumer business.
Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, localization, asset management and delivery.
Strong understanding of marketing localization, including translation, transcreation, cultural adaptation, asset versioning, review and approval workflows, and localized creative delivery at scale.
Experience coordinating globally originated campaigns and locally originated marketing activity, operating between central capabilities and regional business needs.
Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing and promotional creative.
Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
Excellent project and operational management skills, including the ability to manage multiple campaigns, markets, languages, asset types, dependencies and deadlines simultaneously.
Strong analytical and problem-solving skills, including identifying execution risks early and driving issues through resolution.
Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures and time zones.
High attention to detail and commitment to brand consistency, localization quality, executional excellence and the fan experience.
Familiarity with campaign-management, project-management, digital asset-management, localization-management and marketing-delivery platforms.
Demonstrated experience improving marketing workflows through standardization, automation, operational metrics and root-cause analysis.
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience.

Nice To Haves

Experience working with creative agencies, localization vendors, production partners, media agencies and external distribution or commercial partners.
Experience in anime, entertainment, streaming, television, gaming or another global content-led consumer business is highly preferred.

Responsibilities

Coordinate UCANZ marketing activity by translating global and regional strategies into executable plans, milestones, asset requirements, localization needs, dependencies and delivery schedules.
Maintain an integrated view of regional marketing readiness and coordinate campaigns, markets, assets, stakeholders and deadlines from planning through launch.
Establish operating standards for accurate, timely and scalable execution across UCANZ channels and partners; anticipate risks, surface decisions and remove blockers.
Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into global marketing plans.
Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints, providing early visibility into local requirements, resource constraints, localization lead times, partner specifications and risks.
Coordinate planning inputs across Regional Marketing, Content, Social, CRM, Paid Media, Partnerships, Brand, PR and other stakeholders to maintain an integrated regional view.
Manage localization workflows for global and regional marketing assets, coordinating translation, transcreation, cultural adaptation, versioning, review, approvals, quality assurance and delivery.
Partner with Global Localization on terminology, technology, vendors, workflows and quality frameworks, and ensure localized assets are accurate, brand-appropriate, culturally relevant, technically compliant and delivered in required formats and destinations.
Identify ways to streamline regionalization, reduce duplication and scale campaign adaptation across the markets.
Partner with Marketing Production and Creative Services to communicate regional production and localization requirements and define versions, formats and specifications.
Coordinate region-specific materials when global assets do not meet UCANZ needs, and maintain visibility into asset status, version control, approvals, dependencies, production milestones and final delivery.
Support asset inventories, campaign trackers, creative briefs and shared sources of truth across the regional portfolio.
Work with Marketing Delivery and Distribution Operations to package and distribute final global and localized assets to correct regional destinations on time.
Coordinate regional channel, platform, commercial partner, media, regulatory, language and cultural requirements; communicate partner specifications and deadlines early.
Escalate missing, incorrect or delayed assets and partner with Partnerships, Regional Marketing and channel teams to support accurate delivery across third-party and commercial partner environments.
Establish readiness checkpoints for priority campaigns and launches, validating source assets, localized versions, formats, approvals, metadata, specifications and delivery destinations.
Identify readiness risks and coordinate resolution across Campaign Operations, Marketing Production, Global Localization, Marketing Delivery and regional teams.
Maintain visibility into asset availability, localization status, production milestones, delivery readiness, risks and decisions; lead or facilitate operational check-ins, status reviews and launch-readiness meetings.
Support post-launch follow-up and document and resolve outstanding delivery or asset issues.
Serve as the regional operational control point for issues involving marketing assets, localization, production or delivery; coordinate triage, maintain accountability, communicate status and impact, and escalate systemic issues.
Track performance across campaign readiness, on-time asset availability, localization turnaround, production delivery, error rates, rework and recurring operational issues.
Improve workflows, global-to-regional handoffs, automation and scalability; develop reusable playbooks, templates, governance and best practices.
Support development of operational capabilities, tools and processes that enable consistent execution across the region.