UCANZ Membership Value, Senior Manager

Crunchyroll, LLC•Los Angeles, CA

3d•$123,700 - $154,600

About The Position

The UCANZ Membership Value, Senior Manager supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing, and other emerging membership-value businesses. Working closely with global commercial centers, regional marketing leads, and cross-functional teams, the role translates global strategies and objectives into locally relevant plans, briefs, activation calendars, and campaign deliverables. The position coordinates workstreams across regional channels such as owned and operated (O&O), lifecycle, social, public relations, partnerships, events, and paid media. It manages timelines, dependencies, approvals, and handoffs while ensuring programs support business goals and strengthen the Crunchyroll membership proposition. Success involves delivering timely, high-quality, measurable regional marketing programs that encourage fans to join, engage, stay, and deepen their relationship with Crunchyroll. The role manages regional Games Vault marketing and supports discovery, trial, engagement, awareness, and utilization of Games Vault as a membership benefit. It also leads regional ecommerce go-to-market execution, promoting exclusive merchandise, limited drops, and curated collections through locally relevant, IP-centered campaigns. Ecommerce activity includes supporting its positioning as a Mega and Ultimate membership benefit and coordinating launches across relevant channels and business partners. The Senior Manager monitors campaign and business performance, including acquisition, engagement, conversion, retention, revenue, sell-through, membership upgrades, sentiment, and repeat behavior. The role prepares reporting, uses insights to recommend improvements, and ensures communications are fan-first, culturally relevant, transparent, and consistent with the Crunchyroll brand.

Requirements

At least 8 years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing, or a related field within entertainment, media, streaming, technology, gaming, or another consumer business.
Demonstrated experience translating global or enterprise strategies into locally relevant marketing plans and executing programs across multiple markets, channels, and audiences.
Experience managing integrated campaigns across O&O, lifecycle, social, editorial, PR, partnerships, paid media, events, onsite, or streaming surfaces.
Experience marketing membership benefits, ecommerce, content, entertainment releases, games, digital products, or other consumer propositions.
Demonstrated ability to manage end-to-end campaign execution, including briefs, workback schedules, asset requirements, localization, approvals, dependencies, launch readiness, and post-launch follow-up.
Strong project and operational management skills, including the ability to manage multiple concurrent programs, shifting priorities, and complex cross-functional dependencies.
Experience partnering with global commercial centers, regional marketing teams, creative functions, channel owners, and external agencies or vendors.
Strong analytical skills and experience tracking performance metrics such as acquisition, engagement, conversion, retention, revenue, sell-through, membership upgrades, sentiment, and repeat behavior.
Ability to use insights and performance data to recommend optimizations, improve execution, and support business decisions.
Excellent written, verbal, presentation, and stakeholder-management skills, including the ability to influence without direct authority in a matrixed organization.
Highly organized, detail-oriented, and dependable, with strong follow-through and the ability to manage deadlines, approvals, and execution risks.
Willingness to travel domestically or internationally as needed.

Nice To Haves

Direct-to-consumer or subscription experience is strongly preferred.
Strong understanding of anime, entertainment, streaming, gaming, ecommerce, fandom-driven brands, or multicultural audiences is highly preferred.
Experience with campaign-management, project-management, digital asset-management, CRM, ecommerce, or marketing analytics platforms is a plus.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience, is ideal but not required.

Responsibilities

Support development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing, and emerging membership-value propositions.
Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans, and campaign deliverables.
Act as a regional point of contact for global commercial centers, ensuring priorities are understood and delivered.
Coordinate workstreams across O&O, lifecycle, social, PR, partnerships, events, and paid media, managing timelines, dependencies, approvals, and handoffs.
Identify opportunities to connect related businesses and campaigns into a cohesive regional Crunchyroll membership experience.
Track campaign and business performance, prepare reporting, and recommend optimizations against acquisition, engagement, retention, revenue, and membership-value goals.
Manage regional Games Vault go-to-market and marketing execution in partnership with the global Games commercial center.
Support Games Vault discovery, trial, engagement, awareness, and utilization through regional channels.
Develop locally relevant Games Vault campaigns connecting titles with anime fandoms, franchises, and cultural moments.
Lead regional go-to-market and marketing execution for Crunchyroll Ecommerce in partnership with the global ecommerce team and regional and enterprise partners.
Develop briefs and channel plans that build demand for exclusive product drops and curated collections through IP-led storytelling.
Support Ecommerce positioning as a Mega and Ultimate membership benefit, including targeted awareness and upgrade activity for eligible Fan audiences.
Coordinate integrated ecommerce launch, drop, and ongoing marketing across relevant channels, including O&O, lifecycle, social, editorial, PR, influencers, partnerships, events, paid media, streaming surfaces, and onsite experiences.
Manage campaign phases from announcement and anticipation through launch, sell-through, last-chance, and evergreen activity, coordinating channel sequencing, assets, approvals, and timelines.
Coordinate with Store, Product, Engineering, Creative, Content, Curation, Customer Experience, Lifecycle, Communications, and Legal partners on messaging, access rules, site readiness, localization, and customer support.
Monitor ecommerce sell-through, engagement, conversion, membership upgrades, repeat visits, sentiment, customer feedback, and retention signals; prepare insights and recommend improvements.
Ensure Ecommerce communications are fan-first, IP-centered, transparent, culturally relevant, and consistent with the Crunchyroll brand.