Senior Manager, Campaign Operations, UCANZ

Crunchyroll, LLC•Dallas, TX

About The Position

The Senior Manager, Campaign Operations, UCANZ is the regional campaign operations leader responsible for planning, coordinating, and executing integrated marketing campaigns across the United States, Canada, Australia, and New Zealand. The role translates regional marketing priorities into campaign plans, briefs, schedules, asset requirements, and launch plans, ensuring campaigns are appropriately scoped, localized, approved, and delivered on time and within budget. Working at the intersection of campaign strategy, creative development, project management, and channel execution, this role partners with UCANZ Growth and Marketing leadership and teams across Creative Services, Project Management, User Acquisition, Social, Influencer Marketing, Lifecycle, Editorial, Content, Curation & Programming, and global Centers of Excellence. The position requires strong organization, creative judgment, communication, and cross-functional leadership to manage complex workflows and competing priorities. The role reports to the Senior Director, Brand & Community, UCANZ. Applicants are being considered for Los Angeles or Dallas. The UCANZ Brand & Community team brings together regional marketing leaders and cross-functional partners to deliver integrated, fan-first campaigns that deepen fandom and support business impact.

Requirements

At least 8 years of experience in global campaign operations, integrated marketing, creative production, project management, or brand and title marketing within entertainment, media, technology, gaming, or streaming.
Demonstrated experience managing complex global campaigns from strategy and briefing through creative development, localization, approvals, and launch.
Experience executing campaigns across multiple markets, channels, and time zones, with understanding of international mastering, versioning, and distribution.
Experience working with creative processes and assets across video, static, copy, social, digital, and experiential formats.
Strong project management skills, including workback schedules, milestone tracking, dependency management, risk management, and cross-functional communication.
Experience partnering with Title Marketing, Brand Management, Creative Services, and channel teams such as User Acquisition, Social, Influencer Marketing, and Lifecycle.
Ability to consolidate feedback, manage ambiguity, prioritize competing needs, and drive accountability without direct authority.
Experience in a global, matrixed organization with distributed teams across cultures and time zones.
Strong organizational, written, verbal, presentation, and stakeholder-management skills.
Experience with Airtable, Wrike, Asana, Figma, or equivalent creative workflow and project management tools.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

PMP certification or equivalent project management experience.
Passion for anime, entertainment, streaming, gaming, or fandom-driven brands is highly preferred.

Responsibilities

Partner with UCANZ teams and Partner Relations & Content Marketing to turn campaign priorities into integrated plans and actionable workstreams.
Develop and manage workback schedules, milestone calendars, dependencies, review cycles, and launch-readiness plans for concurrent campaigns.
Ensure campaign briefs are complete and aligned with objectives, audiences, title priorities, channels, markets, and deliverables.
Coordinate regional and global stakeholders from kickoff through launch, maintaining clarity, accountability, and momentum.
Anticipate risks, surface decisions, and remove blockers affecting campaign quality, timing, or budget.
Partner with Creative Services and Project Management to define campaign asset suites across video, static, copy, social, digital, experiential, and other formats.
Provide strategic and operational support to Title Marketing and Brand Management during campaign development.
Consolidate feedback and coordinate internal, external, brand, creative, and licensor reviews.
Ensure assets meet campaign strategy, regional requirements, brand standards, platform specifications, and delivery timelines.
Support asset tracking, version control, production status, and final delivery throughout the campaign lifecycle.
Collect, document, and prioritize localization, versioning, market, and channel requirements across the United States, Canada, Australia, and New Zealand.
Translate regional insights and market needs into creative requests and execution plans for global and regional teams.
Coordinate approvals and ensure localized assets are accurate, culturally relevant, brand-compliant, and delivered in the required formats.
Identify ways to streamline regionalization, reduce duplication, and scale campaign adaptation.
Partner with User Acquisition, SVOD Marketing, Social, Influencer Marketing, Lifecycle, Editorial, and other channel teams on cohesive full-funnel campaigns.
Align campaign plans with content, product, partnership, promotional, and UCANZ regional marketing launches.
Coordinate stakeholder inputs from Content, Curation & Programming, Product, Analytics, Marketing Operations, and other teams as needed.
Maintain visibility into channel requirements, dependencies, open decisions, and launch readiness across the UCANZ campaign portfolio.
Facilitate weekly campaign check-ins and share concise updates, action items, and escalation points with regional and global teams.
Maintain campaign documentation, trackers, status reports, creative briefs, asset inventories, and shared sources of truth.
Partner with Marketing Operations to improve workflows, tools, intake processes, review structures, and campaign governance.
Identify process gaps and implement improvements to speed, visibility, quality, and cross-functional collaboration.
Support budget tracking, vendor coordination, and resource planning in alignment with approved campaign plans.
Develop reusable playbooks, templates, and best practices for UCANZ campaign planning and execution.
Track campaign milestones, deliverables, launch readiness, risks, and post-launch follow-up across the regional portfolio.
Partner with Analytics and channel teams to organize performance reporting, campaign learnings, and recommendations.
Support post-campaign reviews to improve process, creative effectiveness, localization, and channel execution.
Provide executive-ready updates on progress, issues, decisions, and outcomes.
Mentor project partners and contribute to a collaborative, high-ownership, solutions-oriented team culture.
Delegate effectively when appropriate while remaining willing to handle detailed execution.
Share knowledge, tools, and best practices across UCANZ, Marketing Operations, Creative Services, and global teams.

Benefits

Salary plus annual performance bonus earning potential.
Flexible time off policies.
Medical, dental, vision, short-term disability, long-term disability, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care flexible spending accounts (FSA).
401(k) plan with employer match.
Employer-paid commuter benefit.
Support program for new parents.
Pet insurance.
Some offices are pet friendly.