Senior Manager, Regional Events UCANZ

Crunchyroll, LLC•Los Angeles, CA

8d•$141,200 - $176,440

About The Position

The Senior Manager, Regional Events UCANZ is the regional leader responsible for strategy, programming, production, and execution of Crunchyroll’s sponsored, partnered, and owned events across the United States, Canada, Australia, and New Zealand. The role owns the full event lifecycle, from vision and strategy through planning, approvals, production, execution, and post-event measurement, delivering experiences for fans, licensors, partners, and internal stakeholders. The position works closely with Franchise & Title Marketing, Creative Services, Operations, global events and brand teams, Japanese partners, licensors, and external agencies. It leads a connected regional event portfolio, develops locally resonant experiences aligned with global strategy, and balances fan impact, business priorities, creative ambition, operational rigor, and measurable results. The role also leads and develops the regional event production team, oversees health and safety standards, and supports events including major conventions, premieres, screenings, and theatrical activations. The position reports to the Senior Director of Brand & Community, UCANZ. The listed location is Los Angeles.

Requirements

At least 8 years of relevant B2C event programming and production experience.
At least 3 years of people management experience.
Demonstrated experience leading complex, high-visibility events from strategy through execution.
Strong knowledge of anime, pop culture, streaming, and current regional audience trends.
Experience working in a global organization and/or delivering international events.
Experience partnering with major events in the United States and Canada.
Strong project management skills, including tracking event milestones.
Experience identifying and managing creative event agencies.
Experience managing and tracking budgets.
Knowledge of health and safety protocols and standards across UCANZ events.
Exceptional executive communication skills, including articulating strategy, influencing senior stakeholders, and representing Crunchyroll in high-visibility settings.
Demonstrated ability to balance creative ambition with operational rigor and accountability for results.

Nice To Haves

Established relationships with event venues and vendor partners.
Experience with, or a working understanding of, events in Australia and New Zealand.
Experience working with Japanese partners and licensors.
Japanese language proficiency is highly preferred.

Responsibilities

Lead development of the UCANZ events strategy in partnership with the Director of SVOD Marketing, UCANZ.
Define the role of co-productions, sponsorships, third-party events, owned experiences, and adjacent opportunities in the regional portfolio.
Build annual event plans that balance fan impact, business priorities, licensor needs, regional relevance, and operational feasibility.
Research and recommend opportunities for event expansion, new partnerships, and future additions to the regional strategy.
Create a cohesive portfolio approach across events.
Lead innovation, planning, and execution of Crunchyroll’s presence at priority events, including Anime Expo, Anime NYC, New York Comic Con, Fan Expo Canada, and PAX Australia.
Develop event programming and experiences that deepen fandom, strengthen the brand, and support content, membership, theatrical, and broader business priorities.
Partner with the Brand Experience team and Director of SVOD Marketing, UCANZ, to create globally coherent and locally resonant experiences.
Share ideas, resources, and best practices across regions.
Recommend event locations, timing, and programming in alignment with marketing priorities, content calendars, and Japanese partner needs.
Own end-to-end production for UCANZ tentpole events and key event executions, from briefing and planning through on-site delivery and closeout.
Lead production agency briefing, alignment, and project execution, managing scope, timelines, quality standards, and deliverables.
Coordinate with direct reports and cross-functional partners to meet content, creative, operational, and request needs.
Review and recommend event plans, production approaches, and resource requirements; take accountability for the quality, effectiveness, and results of regional event executions.
Lead and oversee UCANZ premiere events for AAA theatrical releases as needed.
Develop and deliver fan screenings and premiere experiences for lower-tier theatrical titles.
Create scalable screening and “No-Con-Left-Behind” programs for use across regions.
Connect screenings and premieres to broader title, franchise, membership, and fan engagement strategies.
Manage relationships with Japanese partners, licensors, internal teams, agencies, and external stakeholders across key events.
Lead executive tours and on-site stakeholder experiences that showcase Crunchyroll’s event strategy, innovation, and regional execution.
Partner with Global Communications, Community, Brand Experience, and Events teams; maintain alignment with UCANZ Marketing and keep stakeholders informed and supported throughout the event lifecycle.
Review and recommend event budget allocations with the Senior Director of Brand and Community, UCANZ, and event producers.
Establish objectives, success measures, and reporting expectations; direct event reporting to evaluate performance and return on investment.
Identify opportunities to streamline event processes, improve efficiency, and strengthen consistency across the portfolio.
Maintain shared event resources, including an asset catalog for key IPs and reusable giveaway designs, with Marketing Operations and global teams.
Lead implementation and ongoing improvement of health and safety protocols and standards across UCANZ events.
Ensure production plans, agencies, venues, and on-site teams comply with applicable requirements and Crunchyroll standards; promote proactive risk management and accountability.
Lead, support, and develop a high-performing regional event production team.
Set clear expectations, priorities, and accountability for direct reports and cross-functional event partners.
Develop team members through coaching, feedback, knowledge sharing, and exposure to regional and global event work.
Encourage shared learning, innovation, and resourcefulness across the events organization.

Benefits

Salary plus annual performance bonus earning potential.
Flexible time off policies.
Medical, dental, vision, short-term disability, long-term disability, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care flexible spending accounts (FSA).
401(k) plan with employer match.
Employer-paid commuter benefit.
Support program for new parents.
Pet insurance.
Some offices are pet friendly.