Senior Manager Regional Marketing and Events

United Energy Workers Healthcare•Salt Lake City, UT

3d•$110,000 - $115,000

About The Position

The Senior Manager, Regional Marketing & Events leads the planning, coordination, and execution of traditional, non-digital marketing activities across United Energy Workers Healthcare’s regional markets. Although national in scope, the role works at regional and local levels with Regional Directors, Outreach Benefits Advisors, Operations, and local office teams to ensure events, sponsorships, local advertising, mailers, media placements, billboards, office signage, and other market-specific initiatives are executed effectively. The position emphasizes high-quality execution, cross-functional engagement, budget and timeline ownership, and market-informed recommendations. It does not own overall brand strategy. The role oversees event logistics and standards, local sponsorships and traditional advertising, market-specific mailers and collateral, local media coordination, budgets and documentation, and a coordinated calendar of regional initiatives. It monitors results and recommends adjustments, provides updates and reporting to stakeholders—including the VP of Marketing, CRO, and CEO—and travels to UEW markets as needed. The position initially has no direct reports, but provides senior-level leadership, coordination, and project oversight across regional teams, local event champions, contractors, vendors, and cross-functional partners. United Energy Workers Healthcare serves uranium and energy workers across the United States, helping them access care, support, and benefits. Its work is guided by PEAK: Performance, Engagement, Accountability, and Knowledge, and its mission is to elevate the lives of energy workers through compassionate, whole-person care. The job requires regular travel and event attendance, frequent computer and telephone use, and coordination of multiple stakeholders and deadlines. Occasional lifting, carrying, setup, or movement of event materials, displays, signage, and printed collateral may be required. The stated annual pay range is USD $110,000–$115,000. Benefits are offered to full-time employees.

Requirements

Excellent written and verbal communication skills.
Ability to build trust and meaningful relationships with Regional Directors, Outreach Benefits Advisors, Operations, Marketing, local office teams, and cross-functional partners.
Proficiency with CRM systems, Microsoft Office Suite, call tracking, task management, and detailed documentation.
Strong organization and ability to manage multiple projects across diverse markets while maintaining momentum, attention to detail, and ownership of results.
Ability to work independently while collaborating with Outreach Benefits Advisors, RECA Special Coordinators, Benefits Eligibility Specialists, and internal support teams.
Comfort with making a high volume of follow-up calls and maintaining professional persistence with stalled or incomplete claims.
Commitment to UEW’s mission and PEAK values, including compassion, whole-person care, dignity, urgency, and continuous improvement.
Ability to maintain focus and work efficiently at a computer terminal for extended periods.
Ability to meet deadlines, coordinate multiple stakeholders, and achieve goals in a potentially high-stress environment.
Ability to travel regularly and attend events and site visits.
Ability to stand, walk, sit, speak, listen, type, reach, and use hands and fingers for computer and telephone operation.
Close vision and adequate hearing for computer work and telephone or in-person communication.
Ability to occasionally lift, carry, set up, or move event materials, displays, signage, and printed collateral.
Effective verbal and written communication in English.
Regular and punctual attendance in alignment with business requirements.

Nice To Haves

Experience in healthcare, outreach, or similar highly regulated marketing environments.
Willingness to embrace technology, particularly artificial intelligence, and continuously improve.

Responsibilities

Partner with Regional Directors, Outreach Benefits Advisors, and local office teams to develop market-specific plans supporting awareness, engagement, referrals, and growth.
Lead planning, coordination, and execution of regional events, including resource fairs, community events, educational programs, lunch and learns, and open houses.
Manage event logistics from planning through follow-up, including venues, food and beverage, audiovisual needs, presentations, displays, signage, promotional materials, staffing, vendors, attendee experience, and post-event review.
Create repeatable event standards, checklists, timelines, and playbooks for consistent execution tailored to market needs.
Coordinate local event champions, volunteers, vendors, and partners to support marketing execution and relationship-building efforts.
Evaluate, coordinate, and activate local sponsorships, ensuring appropriate community investments and delivery of agreed visibility, placement, and engagement benefits.
Coordinate traditional local advertising—including newspaper, television, radio, community publications, billboards, outdoor advertising, and other non-digital media—in partnership with corporate Marketing.
Oversee deployment of market-specific mailers, event invitations, educational materials, office signage, and community outreach collateral with internal teams and external vendors.
Coordinate local media opportunities and relationships to increase awareness of UEW, its services, and its commitment to energy workers and their communities.
Manage assigned budgets, quotes, agreements, invoices, timelines, approvals, and documentation.
Maintain a coordinated calendar of regional events, sponsorships, advertising deployments, mail campaigns, signage projects, and other local marketing initiatives.
Monitor the effectiveness of events and local marketing investments, document outcomes and lessons learned, and recommend adjustments based on market response and organizational priorities.
Ensure local initiatives align with UEW’s mission, company standards, approved messaging, and corporate Marketing direction.
Provide timely updates and reporting to Marketing, Growth, and Operations stakeholders, including the VP of Marketing, CRO, and CEO, on plans, risks, decisions, budgets, timelines, and results.
Travel to UEW markets as needed for planning, execution, vendor relationships, market reviews, and high-priority events.
Perform other duties as assigned by the manager.

Benefits

Medical, dental, and vision insurance.
401(k) retirement plan with employer match.
Paid time off and holiday pay.
Disability insurance and life insurance options.
Health Savings Account and Dependent Care Spending Account.
Employee Assistance Program.
Sunshine Fund for peer-supported financial assistance during unexpected hardships.
Internal referral bonuses.
Supportive and inclusive culture.
Mission-centered work.
Opportunities for growth and development, including internal mobility and training.
Recognition programs.