Senior Director, Campaign Operations

The Coca-Cola Company•Atlanta, GA

3d•$202,000 - $229,000

About The Position

The Senior Director, Campaign Operations leads the modernization and scaling of campaign delivery, optimization, and measurement across The Coca-Cola Company. The role advances the company’s digital transformation by making campaign operations a data-driven, technology-enabled capability that accelerates time to market, improves efficiency, and increases the effectiveness of marketing investments. Working within a product-centric digital ecosystem, the Senior Director partners with marketing, digital product, data, and technology teams to incorporate automation, analytics, and artificial intelligence into campaign workflows. The role orchestrates end-to-end campaign execution and integration across platforms, channels, and markets, and supports adoption and scaling of products including One XP, Global Access Management, Consumer Data Store, Mixed Codes, and Promo Plus. Familiarity and experience with Adobe Experience Platform and its auxiliary products are identified as desirable. The position drives consistency, scalability, and governance while allowing flexibility for local market needs. It requires strategic and operational leadership to translate enterprise transformation priorities into practical solutions and measurable business outcomes. The role is based in Atlanta, United States, with 0%–25% travel and no relocation provided. The stated U.S. base-pay range is $202,000–$229,000, with an annual incentive reference value of 30% at target. The company states that it will not sponsor employment-based visas for this position; applicants must be authorized to work full time in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field.
10 or more years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization.
Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes.
Applicants must be currently authorized to work full time in the United States and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.
Skills listed: Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, and Waterfall Model.

Nice To Haves

Good understanding of and experience with Adobe Experience Platform and its auxiliary products.

Responsibilities

Lead the transformation of campaign operations by embedding data, technology, and AI into campaign planning, execution, and optimization.
Establish and operationalize scalable frameworks for end-to-end campaign management within a product-centric operating model.
Partner with marketing, digital product, and analytics teams to make campaigns data-driven, measurable, and continuously optimized.
Integrate marketing technology platforms to enable campaign orchestration, audience targeting, and performance tracking.
Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market.
Define and track key performance indicators linking campaign activities to business outcomes, accountability, and value realization.
Enable real-time insights and decision-making by applying advanced analytics and artificial intelligence to campaign operations.
Align campaign operations with enterprise architecture, data governance, privacy, and security standards.
Collaborate with regional and local teams to maintain global consistency while accommodating market-specific execution needs.
Lead vendor and partner relationships to deliver campaign execution capabilities aligned with enterprise strategies.
Drive adoption of new tools, platforms, and ways of working through change management and capability building.
Identify opportunities to improve campaign effectiveness, efficiency, and innovation using emerging digital and AI technologies.