Senior Manager, Marketing Operations

Restaurant365•Akron, OH

1d•Hybrid

About The Position

Restaurant365 is seeking an AI-forward leader to lead Marketing Operations and run the systems, data, and processes behind its demand generation engine. The role owns lead flow from first touch through sales handoff, including HubSpot and Salesforce administration, lead scoring and routing, campaign tracking, and reporting used by marketing leadership to make budget and program decisions. The position sets the direction for how the Marketing Operations team uses AI, builds agents and automated workflows, and trains the team to build and operate them. The Senior Manager reports to the VP of Revenue Operations, works daily with Demand Generation leadership, and coordinates with Sales, Sales Development, Customer Support, and Finance. The role oversees the marketing technology stack, attribution and reporting, automation platform implementations and migrations, lead management processes, vendor relationships, and marketing performance support for revenue planning and forecasting. National travel of at least 15% is required. This is a hybrid role. Employees are expected to work onsite each Tuesday and Wednesday. The expected annual salary range is $145,000–$175,000, with actual pay dependent on factors including relevant skills and experience, time in role, business line, and geographic location.

Requirements

At least 7 years of experience in Marketing Operations, Revenue Operations, or a related field.
At least 2 years of people management or team leadership experience.
Experience coaching team members and coordinating cross-functional work in a B2B environment.
Hands-on marketing analytics experience, including translating complex data into actionable reporting and recommendations.
Hands-on experience with LLM tools and APIs, connectors such as MCP, and automation platforms such as Zapier or n8n.
Hands-on HubSpot administration experience.
Experience building and shipping AI agents or LLM workflows in a go-to-market setting, and ability to explain what a workflow replaced and how its impact was measured.
Experience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
Strong working knowledge of Salesforce, marketing attribution tools such as Marketo Measure, and data orchestration platforms.
Solid understanding of lead management, funnel performance, and B2B revenue cycles.
Ability to implement scalable processes and measure their operational and business impact.
Strong analytical skills, including building dashboards, reports, and performance models.
Experience coordinating vendor relationships, platform evaluations, and system integrations.
Effective communication and stakeholder management skills.

Nice To Haves

Experience migrating from another marketing automation platform to HubSpot.
Experience with partner or channel programs and a Partner Relationship Manager in Salesforce.
AI fluency: driving AI adoption to improve team quality, speed, and focus, and sharing outcomes with partners and leadership; examples include AI-assisted enrichment, list building, and automated campaign and funnel reporting using approved tools such as Glean and Claude.

Responsibilities

Manage and develop Marketing Operations team members by setting priorities, coaching performance, and ensuring timely delivery of operational initiatives.
Manage and optimize the marketing technology stack, including HubSpot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, and Active.ly, using automation and AI to improve workflows, segmentation, lead scoring, reporting, and data quality.
Partner with Marketing leadership to implement and maintain consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarks.
Improve cross-functional processes and reporting standards across Marketing, Sales, and Customer Support to reduce friction and provide reliable, actionable insights.
Maintain marketing attribution and reporting frameworks, including multi-touch attribution, campaign ROI analysis, and dashboards showing marketing contribution to pipeline and revenue.
Lead marketing automation platform implementations and migrations, including HubSpot, covering data migration, CRM integrations, workflow configuration, lead scoring, campaign operations, testing, and user adoption.
Own HubSpot as the marketing automation platform and keep it synchronized with Salesforce, including lead scoring, lifecycle stages, forms, nurture programs, and data quality.
Coordinate implementation and ongoing optimization of the Partner Relationship Manager in Salesforce, including process documentation, stakeholder training, and adoption tracking.
Partner with Marketing and Sales to improve lead management, routing, conversion, and SLAs through process enhancements and workflow automation.
Manage marketing technology vendors and support platform evaluations, integrations, and data governance; recommend improvements and investments to Revenue Operations leadership.
Partner with Revenue Operations and Finance to support revenue planning, forecasting, and reporting, ensuring marketing performance data is accurate and useful for decision-making.
Decide where AI can replace manual work in lead management, reporting, and campaign operations, and train the team to build, test, and maintain those workflows.
Own campaign tracking, including UTM standards, campaign hierarchy in Salesforce, lead source capture, and offline conversion events to paid platforms such as Google and Meta.
Support XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
Travel nationally at least 15% of the time.